EA’S MEDAL OF HONOR SETS FRANCHISE PRE-SELL RECORD

LOS ANGELES, Calif.,– September 30, 2010– Anticipation for Medal of Honor TM is heating up! Electronic Arts Inc. (NASDAQ: ERTS) today announced that Medal of Honor has set a new franchise record, hitting the highest number of pre-sell units in the franchise’s 11-year history. This milestone positions Medal of Honor alongside EA’s top pre-selling action games, and there is still one week remaining until the game hits retails shelves on Oct. 12. Co-developed by EA’s Danger Close TM Studio in Los Angeles and DICE in Stockholm, Medal of Honor is a reboot of the storied first person shooter (FPS) franchise, now set in war-torn Afghanistan. The game introduces players to the Tier 1 Operator, an elite warrior and relatively unknown instrument of the U.S. Military that operates under the National Command Authority to take on missions no one else can handle.

Medal of Honor has been critically acclaimed worldwide for its action-packed gameplay, real-world authenticity and adrenaline-fuelled online multiplayer. With regards to gameplay, Kotaku said,“modern warfare shooters have a new contender


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