EA’S MIRROR’S EDGE AND THE LORD OF THE RINGS: CONQUEST NOW AVAILABLE FOR DIGITAL DOWNLOAD ON DIRECT2DRIVE

BRISBANE, Calif.– January 20, 2009– Direct2Drive, IGN Entertainment’s digital download store, today announced that two of Electronic Arts’ most-anticipated titles are available for digital download in conjunction with their retail store release. Mirror’s Edge and The Lord of the Rings: Conquest™ are now available digitally for purchase in North America on Direct2Drive ( http://www.direct2drive.com) and in Europe on Direct2Drive UK ( http://www.direct2drive.co.uk), joining other EA titles, such as Spore™, Warhammer® Online: Age of Reckoning® and Command and Conquer™: Red Alert™ 3, which are already available on the site.

With the addition of Mirror’s Edge and The Lord of the Rings: Conquest, Electronic Arts continues to contribute to Direct2Drive's AAA roster of leading game publishers that are making titles available for digital download.

”EA is pleased to extend our latest PC titles to gamers via Direct2Drive,” said Tom Cipolla, EA’s General Manager of North American Publishing.“The fast-paced, innovative action of Mirror’s Edge and The Lord of the Rings: Conquest join the growing catalog of PC games available on the service.”

“We are proud to work with EA to add both The Lord of the Rings: Conquest and Mirror’s Edge to Direct2Drive’s growing library of leading PC game titles,” said Sutton Trout, VP of digital content for IGN Entertainment.“Our goal is to give gamers another great way to purchase and enjoy some of the most popular PC games from the world’s leading publishers.”

Since the site’s launch in October 2004, more than one million games have been downloaded on Direct2Drive, and the site enables gamers to conveniently purchase, download and play the latest PC games and expansion packs from the world’s top publishers. The site features titles from the industry’s top publishers including Electronic Arts, Activision, Blizzard Entertainment, Rockstar Games and THQ, underscoring the growing investment the industry's top publishers are making in digital delivery.

ABOUT DIRECT2DRIVE

Direct2Drive (D2D) is IGN Entertainment's digital download store ( http://www.direct2drive.com and http://www.direct2drive.co.uk). Launched in October 2004, D2D allows consumers to conveniently purchase and download the latest premium PC games, comics and anime titles directly from the Web to their desktops. D2D's AAA roster of leading game publishers includes Atari, Activision, Blizzard Entertainment, Electronic Arts, NCsoft, Rockstar Games, SEGA, Sony Online Entertainment, THQ, 2K Games, Ubisoft and Vivendi Universal Games.

ABOUT ELECTRONIC ARTS

Electronic Arts Inc. (EA), headquartered in RedwoodCity, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

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EA, EA SPORTS, EA SPORTS Freestyle, POGO, Spore, Command&Conquer and Red Alert are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mirror’s Edge is a trademark or registered trademark of EA Digital Illusions CE AB. All The Lord of the Rings related content other than content from the New Line trilogy of The Lord of the Rings films© 2004-2009 The Saul Zaentz Company d/b/a Tolkien Enterprises (“SZC”). Warhammer, Warhammer Online and Age of Reckoning are either®,™ and/or© Games Workshop Ltd 2000-2009.

Media Contact:

Réna Grant Bryce Baer

Edelman for Fox Interactive Media Electronic Arts

415-486-3211 650-628-5102

rena.grant@edelman.com bbaer@ea.com


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