EA SPORTS COVERS 20 YEARS OF MADDEN NFL FOOTBALL WITH HALL-OF-FAMER JOHN MADDEN

August 5, 2008– The highly anticipated release of Madden NFL 09 is only one week away! This year’s installment of the award winning Madden NFL franchise will be in stores nationwide on August 12, 2008. In celebration of the 20th anniversary of the franchise, EA SPORTS sits down with legendary broadcast analyst and former NFL head coach John Madden to discuss the number one selling football video game in history - his namesake– Madden NFL Football.

In this video interview, Madden discusses his involvement with the game and his vision for the franchise. Madden has always insisted the franchise be an authentic representation of professional football. In 1988, consistent with his vision, John Madden Football debuted as the first-ever football video game to offer 11-on-11 action.

“I’ve been in the development of this game since day one,” says Madden, the forefather of the franchise.“One of my goals was to make the videogame look like television.”

Today, Madden NFL is one of the best selling video game franchises of all time, garnering numerous accolades for its realistic depiction of NFL football. Madden NFL 09 showcases the franchise’s authenticity better than ever before with a brand-new broadcast-style presentation package, featuring Cris Collinsworth and Tom Hammond, complimented by the most realistic graphics in franchise history. Madden NFL 09 is“The First Sports Game That Adapts To You” and introduces over 85 new features and enhancements.

Madden NFL 09 will be available on August 12th for the Xbox® and Xbox 360™ video game systems from Microsoft, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, Nintendo DS™, PSP® (PlayStation®Portable) handheld entertainment system and is rated E by the ESRB. Madden NFL 09 All-Play, featuring easy-to-use gameplay controls and an all-new playcalling system tailored to fit the playing style of all skill levels will be available on Wii™.

For more information about Madden NFL 09, check out www.madden09.com.

For Further Information Contact:

EA SPORTS– Julie Michel, 407-386-5184 or jmichel@ea.com


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