EAST MEETS WEST AS WEBZEN and UOL BOACOMPRA SIGN PARTNERSHIP DEAL

February 8, 2013- UOL BoaCompra, the leader in the publishing and monetization of online gaming in Latin America is delighted to announce a new partnership with WEBZEN Inc., the Next Generation of Free-to-Play Online Games, so that BoaCompra users in Brazil and Latin America can conveniently transact through various transaction methods.

WEBZEN is currently servicing to gamers over 190 countries through its global service portal ( www.webzen.com). Through this partnership with UOL BoaCompra, Webzen’s exciting games will reach over 70% of all Brazilian internet users. The arrangement covers offering online, mobile and cash payments and to Webzen games.  As part of this arrangement BoaCompra is planning a series of marketing initiatives to promote the Webzen portfolio of games to their user base.

In announcing this exciting partnership Julian Migura, International Business Director of BoaCompra said:  “Korea is the world’s largest and longest established F2P market and Webzen is one of the major players in this arena. The growth in the F2P market in Brazil has been explosive and games like MU Online and C9 which have been so popular in Korea are expected to repeat their success in Brazil. We are delighted to be working so closely with Webzen, which is one of Korea’s most enduring and successful publishers.”

Jihun Lee, Head of Global Publishing at WEBZEN said:  “We are anticipating positive results in offering new payment methods especially for Brazilian gamers. Together with BoCompra’s expertise and market leader status, we are expecting to maximize the synergy between two companies in the vast growing Brazilian F2P market.

The Korean Social gaming market is massive and has an international reputation of one of the largest producers of massively multiplayer online (MMO) games, with more than 37% of the entire world market. The game industry in Korea is the largest and fastest growing of all its cultural industries, even more than broadcasting or publishing. According to an Analysis Report by the Korea Creative Content Agency (KOCCA), this market amounts $5.9 billion. Brazil is reaching impressive numbers as well. The market for social games in Brazil is expected to grow $238 million by 2014, according to a study released by social research firm  SuperData. This means an increase of almost 50% than what is expected this year.

If the gaming market in Brazil keeps growing at this rhythm soon it will have similar reputation to Korea’s.

About UOL BoaCompra:

Founded in 2004, UOL BoaCompra specializes in publishing and monetizing online games while offering and servicing over 200 games across multiple platforms. The company aggregates over 1.2 billion gaming-related page views per month and reaches over 70% of all Brazilian internet users. BoaCompra is defining online gaming in emerging markets, with offices in Maringa´, Sao Paulo, Rio de Janeiro, Rio de Janeiro, Istanbul and Shanghai, and is currently active in Argentina, Brazil, Chile, Colombia, Mexico, Panama, Peru, Portugal and Spain. BoaCompra provides local payment methods, cross media marketing management, community management, customer support and hosting for companies interested in doing business in Latin American, Brazil or southern European markets including Turkey. BoaCompra is partnering with some of the largest gaming companies including Valve, Riot Games, Bigpoint, Gameforge, Webzen, SmileGate and Aeria Games.

About WEBZEN Inc.

Founded and established in Seoul in 2000, WEBZEN Inc. (KOSDAQ) is a leading company in MMOG market and has developed one of the world’s top online games and client/server technologies. WEBZEN recently acquired YMIR Entertainment, which is famous for “Metin” series.  WEBZEN is continuing the tradition of MU Online, which boasts more than 56 million registered users, with Soul of the Ultimate Nation: World Edition, Reign of Revolution (R2), Archlord, Arctic Combat(aka BATTERY), C9, and an array of exciting game titles slated for release in the global game market. Further information on WEBZEN and its games can be found at www.webzen.com  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.