In a recent related poll on mobile game discovery and sharing, Applifier reported that social sharing by word of mouth is vital in helping mobile players discover new games. Top sources for game discovery included: reading user reviews (43%), hearing from a friend or family member (36%), and seeing a friend or family member play the game (25%). Applifier's replay sharing network, Everyplay, is currently live in over 150 iOS games, enabling mobile gamers to share game skills and achievements through sharing video gameplay footage.
“Mobile game companies need to reframe how they view their heaviest spenders. These gamers are not just the 'Whales' who spend the most money; these loyal users are the evangelists that spread the word about your game and the best source of new low cost, high quality users. Heavy sharers love to show off their hard-earned expertise and contribute to a game community. Innovative discovery platforms, such as the Everyplay Replay Sharing network, are providing heavy spenders with new ways to accomplish these goals," said Patrick Walker, Senior Analyst with EEDAR.
According to EEDAR's findings, the average North American mobile gamer spends $2.30 per month on mobile games, although players who engage in sharing activities that reach mass audiences typically spend more heavily. The most popular sharing activities of heavy mobile game spenders include: telling friends about a game verbally (94%), giving the game a star rating in the storefront (83%), inviting friends to play through email and Facebook (72%), and posting a video of their gameplay footage (64%). EEDAR further revealed that players engaging in one-to-many sharing activities desire greater involvement in the game's community in addition to showing off their skills.
With the cost of installs rising and organic app store discovery becoming increasingly challenging, it's absolutely critical for game developers to foster authentic virality. By making these sharing activities easily accessible for players, game developers can drive more authentic engagement and discovery of their games among the heaviest sharers and spenders playing. For more information on enabling discovery in mobile games with Everplay Replay Sharing, visit www.everyplay.com.
Founded in 2006 by video game industry veterans, EEDAR is the largest specialty video game research firm in the world. Leveraging a proprietary database of over 100 million internally researched data points from more than 92,000 physical and digital video game products, EEDAR is the sole provider of end-to-end integrated data analysis solutions that allow for the examination of every factor influencing the success of past, present, and future video game titles. EEDAR's well-known services include GamePulse® (a continuously updated application converging data for physical and digital game industry research), DesignMetrics® (sales forecasting, SWOT analysis and custom research), Editorial Insights (mock reviews and outlet bias), discovery and recommendation technologies, investor due-diligence, expert testimony, and custom research services. EEDAR is based in Carlsbad, California and has been recognized by Forbes Magazine as one of America's Most Promising Companies and also holds the Guinness world record for the largest collection of videogame facts and information. For more information on the 2013 Deconstructing Mobile & Tablet Gaming Report, visit http://www.eedar.com.
Applifier enables game developers to more effectively acquire and monetize audience through a comprehensive suite of tools, including Everyplay Replay Sharing and GameAds. In 2011, Applifier became the largest cross-promotion network of independent social application developers on Facebook, reaching over 150 million monthly active users. In 2012, Applifier launched the Everyplay® beta for mobile game replay sharing, and launched a video advertising network to acquire high quality users and increase monetization for games. Applifier is backed by Lifeline Ventures, MHS Capital, PROfounders Capital, Tekes, Webb Investment Network and angel investors, and has offices in Helsinki, Finland and in San Francisco. For more information, please visit http://www.applifier.com.
Everyplay Logo: https://www.dropbox.com/s/wr6u7jw4o0kzczw/everyplay-logo.png
EEDAR Mobile & Tablet Gaming 2013:
Kate Pietrelli for EEDAR and Applifier