LONDON, ENGLAND, June 11th, 2007– Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (NASDAQ: SSTR), today announced it will be releasing Animal Paradise, a‘pet product’ featuring the extremely popular Yoneo Morita’s Hanadeka style of animal photography.
Animal Paradise will settle firmly into the latest genre of‘pet products’. The handheld market has been revolutionized by the popularity of the new‘pet product’ genre with titles storming to the top of the charts usually dominated by the more traditional style of games.
Become best friends with all the animals in the farm. Feed, clean, walk and play with the animals, making sure they are well looked after and happy, so you can become good friends with all the animals and your uncle and his assistant can take great photos of them.
Animal Planet will also feature Yoneo Morita’s massively popular Henedeka style of photography. Yoneo Morita is the most famous and enthusiastic pet photographer in Japan. Exploring the world around him, he is a pioneer in the art of pet photography utilising fisheye lenses.
The brand name "HANADEKA" is a cute and catchy way of saying "Big Nose" in Japanese. In essence, it is the name which best expresses the artistic style and theme inherent to the entire product line.
• Feature Yoneo Morita’s Hanadeka (Big Nose) style of animal photography.
• Feed the animals their favourite foods to keep them fit and healthy.
• Always make sure the animals are happy and clean so they stay your best friend.
• Take great photograph of your pet friends, collect the pictures and complete your photo album.
• Animal Paradise feature 18 different animals for you to meet, befriend and photgraph.
• The‘pet products’ genre has become one of the best selling styles of products for the Nintendo DS.
Miniature Deutchhound (Dog)
Welsh Corgi (Dog)
Labrador Retriever (Dog)
Golden Retriever (Dog)
American Shorthair (Cat)
Russian Blue (Cat)
Netherland Dwarf (Rabbit)
Animal Paradise is scheduled for release in November 2007 (?) for the Nintendo DS RRP of£????.
For further information contact:
Doug Johns, 1-UP Media
Tel: +44 1243 784456; Mob +44 7711 086573
Notes For Editors
Empire launched Xplosiv as a value brand selling PC software in mid 2000 and PlayStation2 in 2004, proving a great success in the UK and overseas due to the group’s license wins with, Sega, Ubisoft, Taito, Activision, Microsoft, Vivendi and CDV. Further information on Xplosiv products can be found at www.xplosiv.net
About Empire Interactive:
Empire Interactive is a leading publisher of interactive entertainment software that has been established for 18 years. Headquartered in the UK, Empire Interactive also has offices in the US, Germany, Italy, France and Spain. The company develops and publishes a varied range of titles for all current platforms in the US, Europe and Asia. Games such as Starsky&Hutch, Big Mutha Truckers, Ford Racing and FlatOut have all enjoyed success across the world. Its budget label, Xplosiv, is one of the fastest growing in Europe. Further information about Empire Interactive and its products can be found at www.empireinteractive.com
About Silverstar Holdings:
Silverstar Holdings Ltd. is a publicly traded company (NASDAQ: SSTR), focusing on acquiring controlling positions in high-growth retail-driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology-related platforms. It currently owns Empire Interactive PLC and Strategy First Inc. as well as a stake in Magnolia Broadband.
Strategy First Inc. is a leading developer and worldwide publisher of entertainment software for the PC. Magnolia Broadband is a fabless semiconductor company and innovator of radio frequency (RF) solutions for the cellular industry.
The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the company's filings with the Securities and Exchange Commission.
Alliance Advisors, LLC
Alan Sheinwald, President
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