Energizer and PDP Bring Induction Technology Into Play

For Immediate Release: October 20, 2009

St. Louis (October 20, 2009)– Energizer and Performance Designed Products® LLC ("PDP") have teamed up to make charging your Wii remote easier with the introduction of the Energizer® Flat Panel Induction Charger to the Energizer® Power&Play™ series this month.

"Energizer is always looking at innovative solutions to power people's lives and the Flat Panel Induction Charger does just that for everyone who likes gaming," said Jeff Ziminski, Chief Marketing Officer, Energizer. "Utilizing contactless charging technology, the Flat Panel Induction Charger makes charging your Wii remote simple and convenient."

Gamers simply lay their Wii remote down on the charge pad. There is no fussing with wires or battery packs, and no need to remove sleeves, Wii MotionPlus or lanyards. Magnets secure the Wii remotes in the perfect position on the charger. The Energizer Flat Panel Induction Charger features a futuristic design and comes in a two-remote and a four-remote design.

"PDP wants to make charging your game controller as convenient and simple as possible so you can continue on with the important part - gaming," said John Moore, Senior Vice President of Marketing, PDP. "The Energizer Power&Play product line continues to grow, and new products like the Energizer Flat Panel Induction Charger keep the line on the cutting edge."

Last year, Energizer (NYSE: ENR), the world's number one selling rechargeable battery brand, partnered with PDP to introduce an elite series of products to power game controllers. The Energizer Power&Play line has found great success with more than 1.3 million sold to date. The Energizer Power&Play line includes charging docks, charging cables and battery packs for the Wii®, Xbox 360® and PS3® game consoles and controllers.

The Energizer® Flat Panel Induction Charger is now available in retailers around the country. The two-remote charger retails for $29.99 and the four-remote charger for $49.99.

About Energizer

Energizer Holdings, Inc. , www.energizer.com , headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including the Energizer® MAX® premium alkaline brand; Energizer® Ultimate Lithium; Energizer® Advanced Lithium and Energizer® Rechargeable® batteries and chargers.

The Energizer product line also includes specialty batteries for hearing aids and medical devices, health and fitness devices, as well as for keyless remote entry systems, watches and other uses. Through its flashlight and lighting products unit, Energizer helps bring consumer insight and innovation to these important household devices. Energizer continues its role as a technology leader for on-the-go lifestyles with its Energizer® Energi To Go® line of portable battery-driven power packs for cell phones.

About PDP

Performance Designed Products® is an industry leader in designing and manufacturing products for all major video game platforms including the Sony PS2, PS3, PSP, Nintendo Wii, GameCube, Nintendo DS, Microsoft XBOX and XBOX 360. The company has been supplying video game accessories to the U.S. market for more than a decade. PDP sells products under a variety of brands, with sales in the U.S., Canada, Mexico, and throughout Europe. For more information on PDP and its products, visit www.pdp.com or follow on Twitter at @PDPgaming.

Patriarch Partners LLC is a private equity investment firm with offices in New York, Charlotte, North Carolina and Dallas, Texas. Funds affiliated with Patriarch manage assets in excess of $6 billion and include majority and minority ownership positions in more than 70 companies. Founded by Lynn Tilton in 2000, Patriarch provides innovative financial solutions, strategic direction and operational expertise to its portfolio companies.


Contact: Jeff Bachmann, for Energizer

(314)727-5700 ext. 102


Contact: Marina Renneke, for PDP

(602) 254-7312


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