Entertainment Rights And Compedia Partner To Develop A Lassie Interactive Game


London, UK (August 2, 2007)– Compedia, an industry leader in the international edutainment games market, today announces it's partnership with Entertainment Rights Plc, the UK’s leading global media group specialising in the ownership of children’s and family programming. Through the deal, Compedia will develop and launch worldwide a new educational Lassie CD-Rom.

The Lassie CD-Rom, aimed at children aged 4-9 years, features six interactive games designed to develop essential cognitive skills including, memory, spatial relationships, hand-eye coordination and problem solving.

Each game features high quality graphics and is packed with engaging activities, charming songs, and rewards that will challenge and motivate children, making the learning experience great fun.

Laura Turner-Laing, VP Global Digital&Music, Entertainment Rights Plc, said,“Following our successful partnership with Compedia on the Casper CD-Rom, we are delighted to partner again to bring Lassie to fans. This deal forms part of a line up of new Lassie promotional partnerships across multiple formats.”

"After selling over 5 million CD ROMs worldwide, we are excited to launch a Lassie game on CD-Rom. This new title allows many people to play the game and enjoy the fun of learning" said Mr. Shai Newman, Executive Director of Compedia. "Compedia is delighted to partner with Entertainment Rights to bring quality family-friendly games to the market"

The release is set to roll out for global distribution this Autumn.

About Lassie

No other animal has established such an emotional bond with generations of children and families. Lassie has 11 movies and over 700 television episodes to her credit and an all new television series, Lassie’s Pet Vet, launching on American Public Television in 2007. Her two-time Emmy Award-winning TV series is one of the longest running shows in history and continues to be broadcast around the world. Lassie has come to symbolize trust, loyalty and friendship.

For more information visit www.lassie.com

About Entertainment Rights

    <*>Entertainment Rights Plc (“ER”) is the UK’s leading global media group specialising in the ownership of high quality children’s and family programming, characters and brands <*>ER owns or controls the rights to many global characters including Basil Brush®, Postman Pat®, Jess the Cat™, Little Red Tractor™, Rupert Bear®, He-Man and the Masters of the Universe®, Fat Albert and the Cosby kids™, She-Ra®, Jim Jam&Sunny™, Ghostbusters, , The Lone Ranger, Lassie, Rudolph the Red-Nosed Reindeer, Casper the Friendly Ghost, Felix the Cat and the award-winning Veggie Tales <*>In January 2007, ER acquired Classic Media, the US-based owner of an extensive portfolio of children’s and family characters and brands including Big Idea Productions Inc, producer and creator of the <*>award-winning‘Veggie Tales’ series of programming which, to date, has sold over 45 million home entertainment units in the US <*>Since 1999, when ER owned rights to just 39 episodes of programming, ER’s library has grown to circa 8,700 episodes of high quality children’s and family characters and brands. This includes certain rights to global brands such as Mattel’s Barbie™, Scholastic’s CliffordTM and Hasbro’s Transformers™ <*>ER’s wholly owned subsidiary Tell-Tale Productions, created and produced The Tweenies, one of the UK’s most successful pre-school brands <*>ER has grown rapidly. Annual revenues have increased from£1.8m in 1999 to£29.7m in 2006, the last reported financial year
Visit www.entertainmentrights.com

About Compedia

Established in 1988, Compedia Ltd. ( www.compedia-usa.com) is one of the leading international publishers and developers of educational interactive content for the multi-platform global market. Compedia has over 17 years of experience in developing and publishing of interactive content, including projects for Microsoft-TV and Nintendo. The company is active in the retail market (interactive DVDs and CD ROMs), Educational Bids, and Broadband educational channels. Compedia’s products are sold in 40 countries and in 32 languages.

For more information on Compedia:

www.compedia-usa.com or marketing@compedia-usa.com

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Entertainment Rights

Ms Nicola Duarte

T: 0208 762 6203



Mr. Nir Bendov

T: +1 (416) 273-3618


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