Brighton, UK – 16th February 2012 - Eurogamer Expo today announced a partnership with Virgin Media, seeing the brands collaborating to bring exclusive offers and experiences to their combined customer base. The partnership includes headline sponsorship of Eurogamer Expo 2012, as well as a year-long presence across the Eurogamer network of sites.
Held from 27th-30th September 2012 at London’s Earls Court, Eurogamer Expo 2012 is the number one video games show in the UK, and will be bigger and better than ever this year, with an estimated 50,000 gamers attending the massive four-day showcase of the latest games. Virgin Media will be powering Eurogamer Expo 2012, by bringing the UK’s fastest broadband to the show and showcasing it through an exciting new brand experience for gamers.
As part of Virgin Media’s ‘Tickles’ customer reward programme, Virgin Media customers will receive unbeatable discounts on tickets, plus VIP early-access to the show and the chance to play some exclusive new games before anyone else.
Luke Southern, Head of Sponsorship and Partnerships at Virgin Media, said: “The Eurogamer Expo is a landmark, annual event for UK gamers, who want sneak previews of brand new games and be able to experience the best that technology can deliver. Virgin Media makes that happen, with superfast broadband as standard. As the UK’s fastest broadband provider we offer the best speeds for downloading games, which makes our partnership with Eurogamer Expo, a perfect one.”
Rupert Loman, Managing Director of Eurogamer, said: “We’re delighted to have Virgin Media on board for this year’s show. This partnership underlines how far the show has come and is ever more relevant with the industry moving increasingly towards digital, and Virgin Media’s superfast broadband has long been a favourite with bandwidth-hungry gamers.”
More information on Eurogamer Expo 2012 can be found online at www.eurogamerexpo.com from 23rd February.
Virgin Media customers can find more information and buy tickets at http://tickle.virginmedia.com/ from 23rd February.
About Eurogamer Network Ltd.
Founded in 1999, Eurogamer Network Limited publishes Eurogamer.net, the world's leading independent video games website with local editions in ten European languages. The company also publishes market-leading trade resources GamesIndustry.biz and IndustryGamers.com and represents several partner websites including VG247.com, RockPaperShotgun.com and NintendoLife.com. In addition to its online publications, Eurogamer Network produces live public and trade shows including the Eurogamer Expo, the UK's largest gaming event. More information on Eurogamer Network Limited can be found at www.eurogamer.biz.
About Virgin Media
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.
The company’s cable network – the result of a multi-billion pound private investment – delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 120Mb, and is being expanded to reach thousands more people across the country.
Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.
Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.
Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED). For more information, go to www.virginmedia.com.