Euroleague Basketball Announces Licensing Partnership with EA SPORTS

Guildford, August 30, 2011. Electronic Arts and Euroleague Basketball are pleased to announce their licensing partnership that makes the leading global interactive entertainment software company an official partner under the video gaming category. Under this agreement EA SPORTS will include Turkish Airlines Euroleague players in the upcoming release of the mythical arcade game NBA Jam: On Fire Edition.

This is the first time that European clubs will be officially represented in the NBA JAM franchise, one of the most successful video games in sports history. All fans will be able to choose any of the four participating teams in the last Turkish Airlines Euroleague Final Four. Dimitris Diamantidis and Mike Batiste of Panathinaikos Athens, Lior Eliyahu and Sofoklis Schortsanitis of Maccabi Electra Tel Aviv, Bo McCalebb and Ksistof Lavrinovic of Montepaschi Siena, Sergio Llull and Carlos Suarez of Real Madrid will be amongst the players representing the four Euroleague teams in the 2–on–2 basketball games.

  NBA JAM: On Fire Edition will change the way players play this iconic franchise. All your favorite moves, spins and dunks are still available but now includes a host of gameplay improvements.  NBA JAM: On Fire Edition brings you even more to this basketball arcade classic.  Enhanced gameplay, ground breaking artificial intelligence and exciting online features continue to bring countless hours of enjoyment to this over-the-top experience.  The game will be available via digital download.

About Euroleague Basketball

A global leader in sports management, Euroleague Basketball ( www.euroleague.net) is enjoying its second decade of sustained growth as an innovative organizer of elite competitions and events. Euroleague Basketball was founded in 2000 under a private organizational model considered a breakthrough for European professional team sports. It now manages the continent's two premier basketball competitions, the Turkish Airlines Euroleague and the Eurocup, consisting of more than 60 teams from as many as 25 countries. Each season culminates in the naming of a continental champion at the Turkish Airlines Euroleague Final Four, now a signature event on the world sports calendar. All recent Final Fours have been broadcast live to nearly 200 countries on all five continents, matching the company's growth both on line and in arena attendance. Euroleague Basketball also directs the Nike International Junior Tournament, a half-year, four-country competition which crowns a young men's continental champion each spring. Off the court, through the Euroleague Basketball Institute and Euroleague For Life, the company promotes educational and charitable initiatives as varied as coaching clinics and benefit concerts that draw guests from around the world.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices, and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™, and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Active, EA Mobile, and POGO are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods, PGA TOUR are trademarks of their respective owners and used with permission. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

 


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