Hamburg, 07 August 2012: From August 15 to 19, the international games industry congregates at the gamescom trade show in Cologne. Participating for the first time are the investors of Hamburg-based venture capital firm iVentureCapital ( www.iventurecapital.com). With equity holdings in MobileBits ( www.mobilebits.de), Farbflut Entertainment ( www.farbflut.com) and Infernum ( www.infernum.com), the company has made significant games industry investments in 2012. Moreover, iVentureCapital established the advertising network, TrafficCaptain ( www.trafficcaptain.com), which specializes in performance-based campaigns for mobile and online games. Both companies will be presenting themselves at gamescom 2012 at the joint gamecity:Hamburg booth in Hall 4.2, M 030. Meetings can be arranged by writing to firstname.lastname@example.org.
“Appearing at gamescom is mandatory for iVentureCapital. We see ourselves as a strategic games industry investor who can support start-ups not only through financing, but also by contributing entrepreneurial expertise and know-how in marketing, monetization and traffic generation,” Michael Reul, co-founder and Senior Partner of iVentureCapital, remarks on the company’s presence in Cologne. “gamescom is a prime opportunity for us to gather specific information on the market trends, such as free-to-play mobile games, as well as emerging technologies, and we look forward to discussing additional potential investments.”
iVentureCapital is seeking developers of mobile or browser games, game portals, as well as affiliate and ad programs, for further investments. The company focuses on start-ups that have been in business for at least 12 months and have begun to establish a successful track record. To continue the expansion of its own ‘Games Performance Network’, TrafficCaptain is interested in forming new alliances and partnerships with game publishers and advertisers. iVentureCapital and TrafficCaptain representatives will be available for personal meetings and to provide further details, and they extend a cordial invitation to gamescom visitors to join them for the booth party on Wednesday, August 15, starting at 5 p.m. in Hall 4.2, M 030.
Please write to info@iVentureCapital.com to schedule a personal meeting.
About iVentureCapital GmbH
iVentureCapital GmbH invests early stage capital and later stage capital in innovative game developers (mobile, browser), game portals, providers of technology and affiliate programs. Apart from the headquarters in Hamburg (Germany), there are offices in Vienna (Austria) and Miami (USA). iVentureCapital considers itself a mid- to long-term investor. Apart from exits, dividend-oriented investments are also expressly desired. iVentureCaptial focuses on start-ups which have been in business for at least 12 months. They should be able to present first achievements. Please find more information on www.iventurecapital.com.
About TrafficCaptain GmbH
TrafficCaptain GmbH was established as a ‘Games Performance Network’ by iVentureCapital. iVentureCapital contributes its unmatched expertise in the generation of qualified traffic for online and mobile content to this online advertising network. TrafficCaptain offers performance-based campaigns for mobile, social, MMO, strategy and online games optimized for high eCPMs. TrafficCaptain campaigns are international, with a focus on Western Europe (Germany, France, Spain, et al.) and North America (USA and Canada). Advertisers and publishers will find detailed information about TrafficCaptain on www.trafficcaptain.com.