Fairytale Fights® White Room Demo Exceeds½ Million Downloads!

FOR IMMEDIATE RELEASE

Amsterdam/New York– January 4th 2010– Playlogic Entertainment, Inc. (Nasdaq OTC: PLGC.OB), an independent worldwide publisher of entertainment software, is thrilled to announce today that the Fairytale Fights White Room Demo, available via Xbox LIVE® and PlayStation®Network, has already secured in excess of 700,000 downloads worldwide.

Launched on the PlayStation®Network and Xbox LIVE® on the 4th and 10th December respectively, the Fairytale Fights White Room demo offers players of all ages a 90 second window to experience firsthand the blood stained mayhem and visceral thrill of carving up enemies with a range of weaponry and glory attacks. Download the Fairytale Fights White Room Demo NOW and grab a slice of the action!

Adam McGowan, Marketing Director at Playlogic commented,“This is an exceptional milestone in the growth of Fairytale Fights. We’ve now reached well over 700,000 downloads this number continues to rise. With our recent price reduction for the festive season, combined with forthcoming updates and additional content, the future of Fairytale Fights is buoyant. We’re delighted with the reception that the Fairytale Fights White Room demo has received, and trust that this will allow more gamers to experience Fairytale Fights in all its glory.”

About Fairytale Fights

Fairytale Fights is the hack and slash platform adventure from Playlogic Game Factory. Featuring online multiplayer co-op with voice support, Fairytale Fights gives you the chance to reclaim the fairytale status of Little Red Riding Hood, Snow White, Jack (of Beanstalk fame) and the Naked Emperor! Utilise Real-Time Dynamic Slicing and take advantage of the Volumetric Liquid to spill 10,000 gallons of blood as you control the blood thirsty nature of our not so innocent Fairytale heroes! Slice and dice enemies and friends, freeze them, burn them or melt them with acid!

The Fairytale Fights White Room Demo is rated“M” for Mature by the ESRB, 18+ by USK and 16+ by PEGI

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About Playlogic:

Playlogic Entertainment, Inc. are an independent worldwide publisher of digital entertainment software for consoles, PCs, handhelds, mobile devices, and other digital media platforms. Playlogic publish and distribute products throughout all available channels, both online and offline. Playlogic are listed on Nasdaq OTC under the symbol "PLGC.OB" and is headquartered in New York, USA and Amsterdam, the Netherlands. Playlogic's in-house game development studio“Playlogic Game Factory” is based in Breda (the Netherlands). Playlogic's portfolio includes games developed by Playlogic Game Factory, as well as external studios throughout the world. The Playlogic Game Factory also develops first party titles for Sony Computer Entertainment Europe (SCEE). Playlogic publish quality games, working with leading technology providers to produce a broad range of digital entertainment from concept to finished product. For more information on Playlogic, please visit www.playlogicgames.com

Forward Looking Statements:

This release contains statements about PLAYLOGIC's future expectations, performance, plans, and prospects, as well as assumptions about future events. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, business and economic conditions and trends; fluctuations in operating results; reduced customer demand relative to expectations; competitive factors; and other risk factors listed from time to time in the company's SEC reports. Actual results may differ materially from our expectations as the result of these and other important factors relating to PLAYLOGIC'S business and product development efforts, which are further described in filings with the Securities and Exchange Commission. These filings can be obtained from the SEC's website located at www.sec.gov. Any forward-looking statements are based on information available to PLAYLOGIC on the date of this release, and PLAYLOGIC assumes no obligation to update such statements.

Fairytale Fights®,™&© 2009 Playlogic International N.V. All rights reserved. Playlogic is the registered trademark of Playlogic International N.V. All other trademarks are the property of their respective owners. Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. " ",“PLAYSTATION” and“PlayStation” are trademarks or registered trademarks of Sony Computer Entertainment Inc.

Media Contact Europe

Rick van Beem

Playlogic International N.V.

T: +31 20 676 03 04

M: +31 6 22 95 67 23

E: rvanbeem@playlogicint.com 


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