LONDON, 10 th October 2012 - Today Microsoft and 343 Industries announced renowned Hollywood director David Fincher (“Fight Club,” “The Social Network,” “The Girl with the Dragon Tattoo”) as executive producer and acclaimed visual effects lead Tim Miller (“Scott Pilgrim vs. the World,” “The Girl with the Dragon Tattoo”) as the director of the launch trailer for the most anticipated blockbuster game of the year, “Halo 4.” In partnership with 343 Industries and agency twofifteenmccann, Fincher and Miller will help deliver an emotionally-charged look at the backstory of “Halo’s” iconic hero, the Master Chief.
The extended two-minute trailer will make its world premiere during the 18 th October episode of “Late Night with Jimmy Fallon” (airs weeknights on NBC at 11:35pm CT) before the launch of “Halo 4” on 6 th November. It will be available on Halo Waypoint and the Xbox YouTube channel immediately following the broadcast debut (around 6am BST).
Titled “Scanned,” the trailer is an action-packed cinematic production that offers a captivating look at the backstory of Master Chief, and provides a glimpse of the new threat he will encounter in “Halo 4.” Filmed in Prague, “Scanned” continues the franchise’s tradition of expanding the universe through award-winning live-action stories, adding to the lore and anticipation for the next chapter in the landmark franchise that has sold more than 43 million game copies worldwide and generated more than $3 billion in franchise sales.
“I’m excited about the opportunity to direct the ‘Halo 4’ launch trailer in creative partnership with 343 Industries and David Fincher,” said Miller, who also collaborated with Fincher to create the title sequence for the Academy award-winning 2011 film, “The Girl with the Dragon Tattoo.” “‘Halo is one of the most iconic sci-fi universes, with a depth that allows for amazingly cinematic and emotionally riveting stories. The chance to tell a story that explores never-before-seen facets of Master Chief’s journey is an honor. Our goal is to deliver a blockbuster, Hollywood-quality trailer that raises the bar for the award-winning legacy of live-action ‘Halo’ storytelling and gets fans stoked for the return of Master Chief.”
Reinforcing the talent behind the powerhouse team, Fincher stated, “I enjoy collaborating with Tim Miller, who is at the visual and technical forefront of hybridised live-action/CGI – not only pushing the boundary but defining it.”
“As a studio, we’re incredibly excited to be working with one of Hollywood’s most acclaimed directors and one of its top visual effects leads to bring our creative vision for the launch trailer to life,” said 343 Industries’ franchise development director Frank O’Connor. “Their involvement is a testament to the significance of ‘Halo’ as a pop culture touchstone, and we think fans are going to be blown away when they see the final piece.”
Launching worldwide exclusively for Xbox 360 on 6 November 2012, “Halo 4” is the next blockbuster instalment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. Developed by 343 Industries, “Halo 4” continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. “Halo 4” takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a ground-breaking multiplayer offering unlike anything before it – setting the stage for an epic new sci-fi saga.
The standard edition of “Halo 4” will be available for £49.99 (RRP), and the Limited Edition, which includes an extended 90-minute version of the live-action digital series “Halo 4: Forward Unto Dawn” and additional bonus content, will be available for £69.99 (RRP). Fans can also pick up the Xbox 360 Limited Edition “Halo 4” Console Bundle for £269.99 (RRP) and a standalone Xbox 360 Limited Edition “Halo 4” Wireless Controller for £39.99 (RRP). Please visit http://www.xbox.com/Halo-4 for more details.
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