Festival of Games Conference introduces a new and innovative format

Utrecht, January 28, 2010

The sixth edition of the Festival of Games Conference breaks the rules of its conventional format. Traditional hourly panels and speeches will be accompanied with so-called 15-minute sessions. With 24«speed-sessions» a day, every visitor has the opportunity to find a particular session of interest.

The general idea of the Games Conference has also been modified. In stead of inviting authors, analysts and researchers, the Conference of 2010 will host key people responsible for the developing and publishing of the most successful games and services. In joined cooperation with the team from the Dutch developers magazine Control, the conference program is set up.

Publisher Matthijs Dierckx-Kuijper:«The decision makers from the industry are looking for the successes and mistakes of others. Especially the stories from the people that actually created those disasters or achievements.»

Chairman of the Festival of Games, Seth van der Meer:«After five editions, we have reviewed the current needs of the games industry. The year 2010 requires knowledge that easily translates into short term results. Thus, the Festival of Games attracts entrepreneurs and pioneers responsible for making the industry flourish.»

The organisers are not unveiling the names of any of the four keynote speakers yet. According to Control's Editor in Chief Eric Bartelson, the first keynote speaker is one with a remarkable reputation. This does not only hold for his past achievements, but especially because of his planned accomplishments for 2010.

Bartelson does announce Sir Ian Livingstone, speaking at the Festival.«This man is responsible for the worldwide success of Lara Croft and the rise of Eidos. Now that he finalised a mega deal with a Japanese publisher, Livingstone will share his life's s tory in the games industry. Personally, I cannot wait to see him!»

INFORMATION ON THE FESTIVAL OF GAMES

The Festival of Games features a mix of game-related events. It represents developers, publishers and investors from the worldwide games industry. Apart from the Games Conference, it hosts a match-making event, an Expo, a Career Fair and a Project Fair. The Festival of Games also presents Business Games, organised in cooperation with Htwee Marketing.

The Festival of Games takes place on the 3rd and 4th of June 2010 in the Jaarbeurs Utrecht, the Netherlands.

The Festival of Games is organised by the NLGD Foundation en is supported by the Ministry of Economic Affairs, the province of Utrecht and the local municipality of Utrecht.

Find more information on www.festivalofgames.org / www.control-online.nl

Or contact the NLGD Foundation - Fest ival of Games at

NLGD Foundation - Festival of Games:

Seth van de Meer

Chairman NLGD Foundation

+316 3322 3360 / info@nlgd.nl


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