Festive Fun Delivered by Rapid Mobile Media’s Technology

Edinburgh– 17th December, 2008– Rapid Mobile Media Ltd, provider of innovative mobile application and service delivery software platforms, today announced the availability of the first gaming titles delivered by Gamesys using the ThinkPhone suite of technologies. The graphically-rich and highly interactive slot games provide users the chance to win huge progressive jackpots and include a Deal or No Deal theme, the chic 1920s themed Diamond Bonanza and a special seasonal release, Christmas Bonanza, which has already enabled one lucky winner to pick up a jackpot of over£5,000. The ThinkPhone Deliver provisioning platform enables the downloadable applications to automatically be delivered to the widest possible range of handsets, maximising the reach for the service whilst ensuring every user experiences the best possible quality gaming experience.

The provisioning platform is fully integrated with Gamesys’ gaming servers and back office systems, providing a secure, real time transactional environment for mobile gameplay. Gamesys will be launching its first casino product, Blackjack, at Christmas, while Roulette, Bingo and a Mobile Scratchcard are scheduled for early 2009, with more products expected to follow.

“An important feature of our approach is that our mobile products can offer the same games our members already enjoy on the web”, explained Steve Clark, Strategic Operations Director at Gamesys.“Aside from the familiarity and loyalty this brings, it means that we share jackpots between the web and mobile dramatically increasing the possible win. Mobile will become a significant part of our overall business; it’s a very attractive product for new players, and it gives our existing members a platform to use when they’re not near a PC.”

The ThinkPhone development philosophy focuses on user interaction to create easy-to-use, intuitive applications. Porting and testing effort is minimised because of a provisioning process which automatically optimises applications at the point of delivery to match the individual handset capabilities. This means that engineering costs and time to market for applications are minimised, and the service provider does not have to expend valuable resources addressing the increasingly diverse universe of mobile phone types– the ThinkPhone platform is able to future proof service delivery.

“Gamesys have a well deserved reputation for delivering the highest quality gaming experiences,” said Jeremy Copp, CEO of Rapid Mobile Media.“We are delighted to have been able to work with them in extending the high quality experience of Jackpotjoy to mobile. The benefits of our ThinkPhone automatic application provisioning process are exemplified in enabling the rapid introduction of the Christmas Bonanza game to bring cheer to mobile users this festive season.”

The latest mobile Jackpotjoy games are available by visiting http://www.jackpotjoy.com/mobile on the web, or http://jackpotjoy.mobi through a mobile phone browser.

About Rapid Mobile Media

Rapid Mobile Media licenses software platforms that enable the automatic optimization and installation of applications and content on any mobile phone, without the need for user intervention or device-side agents. The company’s ThinkPhone Deliver and ThinkPhone Design products allow the rapid deployment of services to the mobile environment, and have to date provisioned more than 4,000 phone types. The ThinkPhone Direct platform provides automatic optimisation of mobile internet sites. The Ad360 platform provides complete management of mobile advertising campaigns, allowing adverts to automatically be delivered to the selected WAP, SMS, MMS or application channels at the highest possible quality. For more information please visit http://www.rapid-mobile.com


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