FIFA, EA AND PLAYSTATION HEAT UP SEARCH FOR BEST VIRTUAL FOOTBALLER IN FIFA INTERACTIVE WORLD CUP

Chertsey, UK, 26 Nov 2007– The virtual football season is heating up as gamers and football fans around the world are getting ready for the next stage of the FIFA Interactive World Cup. Since the launch of FIFA 08 last month, over 10,000 players from 25 countries and five continents have started battling for top position on the leader board in the online part of the competition via PLAYSTATION®Network. This month, the first live qualifying events have kicked off in Denmark, the Netherlands, Hungary and will move on to Korea, Portugal and a total of over 20 locations across the world over the next five months in search for the world’s best interactive footballer.

“The FIFA Interactive World Cup is a fantastic opportunity for all football fans to show off their skills and passion for the sport with FIFA 08,” said Ronaldinho.“It is a great tournament in which you have to train and work hard to succeed– just like in real football, so I invite all fans to register and enjoy this party of interactive football.”

On the 24th of May 2008, the 32 finalists will travel to Berlin from the four corners of the world to compete at the Sony Centre for the ultimate title of FIFA Interactive World Player 2008. The winner will receive an invitation to the FIFA World Player Gala 2008 and a cash prize of USD 20,000. The first players to have qualified for the Grand Final are 15 year old Christian Lønhart from Bagsværd in Copenhagen and Roland Császár (17) from Budapest. The Dutch qualifying event was won by last year’s FIFA Interactive World Cup winner Andries Smit (18) from The Hague, Netherlands who secured his spot in the Grand Final for the second time in a row following a tense qualifying match yesterday.

Players who think they have what it takes to become one of the 32 finalists can register for the online qualification modus or find out about a qualifying event near them at www.FIFA.com/FIWC.

The FIFA Interactive World Cup is the world’s only officially FIFA sanctioned global football gaming competition with presenting partners EA and PlayStation. Participants from around the world compete with EA’s FIFA 08 on PLAYSTATION®3 (PS3™). This year, players can participate at one of more than 20 physical FIWC 08 Qualifier Events across the globe or online via the PLAYSTATION®Network in over 25 countries.

For official terms and conditions of the FIFA Interactive World Cup, visit: http://www.fifa.com/interactiveworldcup/organisation/documents/index.html

Pictures of the FIFA Interactive World Cup Qualifier Events can be found at: www.activesportsmarketing.com/clientexchange Username: FIWC08media; Password: FIWC08media123

Notes to Editors:

For further information please contact:

SCEE

Nick Caplin ( nick_caplin@scee.net)

Sony Computer Entertainment Europe Ltd

Tel: + 44 207 859 5301(5349) Fax: + 44 207 859 5036

Electronic Arts

Bettina Munn ( bmunn@ea.com)

Tel: +41 22 316 1327

FIFA

FIFA Media Department

Tel.: +41-43/222 7272

Fax: +41-43/222 7373

E-mail: media@fifa.org

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.

Since the launch of PLAYSTATION 3 in Europe on 23 March 2007 and the end of March 2007 over 1.6 million units have been shipped across the SCEE territories, over 5.5 million globally. Between its European debut on 24th November 2000 and the end of March 2007, over 44 million PlayStation 2 consoles have been shipped across the SCEE territories, over 117 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of March 2007, over 8 million PSP systems have been shipped across the SCEE territories, with over 25 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PLAYSTATION, PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

About FIFA

For more than 100 years, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international football family. Headquartered in Zurich, Switzerland, the eighth FIFA President, Joseph S. Blatter guides the organisation today with a commitment to the evolution of FIFA as a modern and dynamic association. The basis of the world’s football family is formed by FIFA’s members. From the founding seven, the family has today grown to 208 affiliated football associations, also organised into six confederations spanning the globe.

FIFA’s worldwide activities go well beyond its various competitions, such as the world’s biggest single-sport event, the FIFA World Cup™. In football development projects such as the FIFA GOAL Programme as well as in corporate social responsibility activities (including the Football for Hope movement to support through football social and human development) FIFA makes material, financial and promotional contributions to develop the game and make the world a better place. For the Game. For the World. To find out more about FIFA and its initiatives please check out www.FIFA.com.


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