FIFA ULTIMATE TEAM AVAILABLE NOW ON APP STORE FOR FIFA 13 ON iPHONE, iPAD, and iPOD TOUCH

London, UK. – November 29, 2012Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™ has developed FIFA Ultimate Team for the iPhone®, iPad®, and iPod touch®, enabling mobile gaming fans to build, manage and compete with their fantasy team of the world’s best football stars. Gamers can now take control and hit the pitch in the most authentic football game on the App Store with new features and stunning graphics enhanced for the iPhone 5, as well as dominate the leaderboards with Game Center. FIFA Ultimate Team—one of the most popular game modes in FIFA 13 on HD consoles —is available now for the first time ever for iOS on the App Store as a free* game mode expansion to all players who own FIFA 13 on iOS, bringing expanded content and popular gameplay fans having been asking for. FIFA Ultimate Team on iOS is a separate game experience from FIFA Ultimate Team on HD Consoles and PC.

In FIFA Ultimate Team players can build a squad of the world's greatest football superstars by earning, buying, trading and bidding for coveted players with other Ultimate Team gamers around the world, choosing everything from their play style, formation and kits. Fans can create and strategically craft squads to get the best chemistry and team rating, manage multiple squads, and then take their squads onto the pitch to compete in single-player tournaments which are updated weekly. Fans can also test their skills against the most powerful clubs in regular Team of the Week challenges. By winning matches and tournaments, fans earn coins that can be used to acquire new players and items to continually improve their fantasy team.

FIFA 13 was the biggest global launch-day performance of any game on iPhone, iPad, and iPod touch in EA history, and is currently tracking +35% year-over-year based on title downloads**. The game delivers the authenticity and innovation that the FIFA franchise is known for. In addition to the new FIFA Ultimate team mode, players are able to compete with friends anytime, anywhere using Online Multiplayer and rise to the top of the Leaderboards playing with superstars like Messi and Benzema against friends or other competitors in the FIFA online world. Plus, EA SPORTS Football Club connects players to the real-world competitions, enabling fans to support their favorite club as well as connect with friends, rivals and millions of other players around the world. Fans earn experience points and level up to build status and can relive crucial real-world football events through regular challenges so that FIFA 13 plays like the real-world season.

FIFA 13 is available now on the App Store for iPhone, iPad, and iPod touch.. FIFA 13 trailers, screenshots and fact sheet are available at www.eagames.co.uk/press.

Join more 10 million fans in the EA SPORTS football community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa. The FIFA 13 website is http://www.ea.com/ca/fifa-soccer-13

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com .

 

* FIFA 13 iOS is required and sold seperately

** according to internal sales data

 

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 250 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at www.eagames.co.uk/press.

EA SPORTS, The Sims, SSX and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  Battlefield is a trademark of EA Digital Illusions CE AB.  Official FIFA licensed product. "© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved." Manufactured under license by Electronic Arts Inc.  John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are the property of their respective owners and used with permission.   iPad, iPod and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.