Fight for Online Dominance with Madden NFL 10 Online Franchise

June 1, 2009– Madden NFL fans…you asked for it, and now you got it– Online Franchise comes to Madden NFL 10. Compete in leagues of 32 teams, featuring real NFL scheduling, to find out who owns the virtual gridiron.

Announced on stage today, at the EA E3 2009 press conference, Madden NFL 10 Online Franchise features a robust feature set, including live drafts, player transactions, league message boards, and more– all manageable from your console, remotely through a web browser, or via a custom iPod Touch Application. Your Madden NFL 10 Online Franchise is always just a click away.

Don’t worry about being tied to your console for your upcoming Online Franchise live draft. You and your friends can all participate simultaneously from your game console or online, via an Internet connection and web browser. Set your depth chart while waiting in line at the grocery store, and it will automatically be updated for your next game. Have access to your Madden NFL 10 Online Franchise 24/7, 365.

Online Franchise is exclusive to the Xbox 360 and PLAYSTATION 3 versions of Madden NFL 10, which will be available in stores on August 14th.

For more information about Madden NFL 10, visit http://maddennfl.easports.com.

Contact:

Rob Semsey

PR Manager

407-386-5337

rsemsey@ea.com


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