FIRST OFFENSIVE OF THE CALL OF DUTY®: Modern Warfare® 3 SEASON OF content LAUNCHES NOW

FOR IMMEDIATE RELEASE

London, UK – 24 th January, 2012 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), has lit the fuse on the highly-anticipated Modern Warfare® 3 Content Season for Call of Duty® Elite, with the release of two all-new multiplayer maps, the opening salvo of nine consecutive months of downloadable content for Call of Duty® Elite’s premium members on the Xbox LIVE® online entertainment network for the Xbox 360® video game and entertainment system from Microsoft. 

Call of Duty Elite Drop 1: Liberation, a militarised Central Park in the heart of NYC, featuring a vast landscape ripe for long-range sniper and LMG kills. Mounted turrets on opposing ends of the map offer overwhelming firepower to anyone brave enough to man them.  Elite Drop 2: Piazza, set in an idyllic seaside village, Italian getaway gone rogue, where blind corners and a complex network of branching pathways pose danger at every turn. Visceral close-quarters combat dominates in Piazza, and attacks from above and below are an ever-constant threat.

To celebrate the launch of the new content drops on Xbox LIVE, Call of Duty Elite will run specialised community screen shot events highlighting the new maps through the end of the month, with real-world prizes on tap for winners.

Published by Activision and co-developed by three powerhouse studios – Infinity Ward, Sledgehammer Games and Raven Software – the Modern Warfare 3 Content Season will include an unprecedented breadth and variety of new content. Liberation and Piazza are the first two of twenty new Content Drops for Call of Duty Elite premium members, rolling out once a month throughout the nine-month DLC season. The Content Drops will be available for purchase by the entire Call of Duty: Modern Warfare 3 player community on Xbox LIVE in March, as part of the first Modern Warfare 3 Content Collection .  The Content Drops will be available on additional platforms at a later time.

Call of Duty: Modern Warfare 3 is rated PEGI 18.  For more information on the Call of Duty® : MW3 content drops, season of content, Call of Duty: Modern Warfare 3 and Call of Duty Elite visit www.callofduty.com/mw3 and  www.callofduty.com/elite.

To become a Call of Duty Elite premium member and receive Call of Duty: Modern Warfare 3 content early, go to http://www.callofduty.com/elite/go-premium.  For additional Call of Duty Elite updates and information, visit www.facebook.com/callofdutyelite, and also via Twitter @CallofDutyElite.

Published by Activision and developed by Beachhead Studio, Call of Duty Elite is a comprehensive social gaming network offering a deep and innovative service for all registered Call of Duty players. Call of Duty Elite provides "always-on," universal communication between the platform and the game. Players can access Call of Duty Elite via web, console, and mobile devices — Call of Duty Elite allows players to connect with friends, plan multiplayer matches with their Clan or social Group, configure load-outs, access comprehensive stats and interactive heat maps, and much more.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com

Cautionary Note Regarding Forward-looking Statements:  Information in this press release that involves Activision Blizzard’s expectations, plans, intentions or strategies regarding the future, including statements under the heading “Company Outlook,” are forward-looking statements that are not facts and involve a number of risks and uncertainties.    Activision Blizzard generally uses words such as “outlook,” “will,”  “could,” “should,” “would,” “might,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” "anticipates," "estimate," “future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements.  Factors that could cause Activision Blizzard’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Blizzard’s titles, increasing concentration of titles, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, Activision Blizzard’s ability to predict consumer preferences, including interest in specific genres such as first-person action and massively multiplayer online games and preferences among competing hardware platforms, the seasonal and cyclical nature of the interactive game market, changing business models including digital and used games, competition, including from used games and other forms of entertainment, possible declines in software pricing, product returns and price protection, product delays, adoption rate and availability of new hardware (including peripherals) and related software, rapid changes in technology and industry standards, litigation risks and associated costs, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other  factors  identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K.   The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and Activision Blizzard assumes no obligation to update any such forward-looking statements.  Although these forward-looking statements are believed to be true when made, they may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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