100% Indie and Samsung held their first ever training event for indie developers yesterday in London, focusing on the subject of multiplayer gaming.

The free DevClass, which was held at the Innovation Warehouse in London, used the launch of Samsung’s new connection and networking tool, Chord SDK, to discuss how multiplayer functions can generate new game features and revenue streams for independent developers.

Key speakers from Samsung and 100% Indie presented at the event and attendees received an overview of the Chord SDK, with implementation training, hints, tips and advice. The 100% Indie team added monetization advice, effective PR tips, sales techniques, media relations and other duties to help indies get their game seen and played.

The DevClass culminated in a creative session in which attendees worked in groups to ‘speed-create’ ideas for multiplayer games.

Chris Byatte of 100% Indie says, “We have the privilege of being able to see the incredible wealth of Android gaming that’s out there, and it’s our firm belief that the majority of those stunning games would benefit massively from multiplayer options and seamless device-to-device communication. As ambassadors for indie developers, we’re delighted to co-host this, our first training event, around such a great system.”

This was the first DevClass to be announced by Samsung and 100% Indie in their commitment to helping indie developers get their games to market. Further announcements on DevClasses will follow soon.


Editor’s notes:

The 100% Indie initiative is a collaboration between Chillingo, the leading indie mobile games publisher and division of Electronic Arts Inc. (NASDAQ: EA) and Samsung Electronics Co., Ltd.  The partnership fuels the mobile games developer community and provide unparalleled revenue opportunities*.  Spearheaded by Chillingo founders, Chris Byatte and Joe Wee, 100% Indie aims to inspire, foster and support indie developers around the world.

Any developers interested in joining 100% Indie should visit and submit their games for consideration to Samsung’s mobile apps marketplace, Samsung Apps. The 100% Indie team will review all games to ensure they meet Samsung Apps standards, and once approved, guide developers through the process of bringing their games to market. The portal includes resourceful tools, inspiring articles and information to encourage and motivate developers to create incredible games.

* Developers will receive 90% revenue share from September 4, 2013 – March 3, 2014, 80% revenue share from March 4, 2014 – March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will receive 70% revenue share. Revenue share will be net of any applicable payment gateway and/or carrier charges.

About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope and Anomaly Warzone Earth. The company also publishes games for Android, Windows Phone 8, Steam, and other digital platforms. For more information about the company and its games, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit

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