- For immediate Publication –
Los Angeles/ Hamburg, October 22 nd, 2012 – Last week, on Wednesday, October 17, 2012, the brand game Sports Car Challenge by Volkswagen (China) and Fishlabs Entertainment won the “Best Entertainment Related Marketing Campaign” category at this year’s Mobile Excellence Awards. During the award ceremony, accomplished veterans and aspiring upstarts of the mobile business alike have received prizes in a total of 20 different categories.
Sports Car Challenge is a high-end 3D racing simulation, which gives players from all over the world the unique chance to sit down behind the virtual wheel of 10 of the hottest sports cars in the world which belong to the Volkswagen Group. To date, the title has generated more than 6 million downloads and is available for iPhone, iPad and iPod touch as well as a variety of Android smartphones and tablets. Its impressive car pool includes 10 spectacular sports cars by some of the most renowned brands of the Volkswagen Group, such as the Audi R8 GT Spyder, Bentley Continental Supersports ISR, Bugatti Veyron 16.4 Grand Sport, Lamborghini Aventador, Porsche 911 S or Volkswagen Scirocco R. Thanks to photorealistic 3D graphics, authentic engine sounds and realistic driving physics, Sports Car Challenge offers an unprecedented racing experience in state-of-the-art console quality. Prior to its triumph at the Mobile Excellence Awards, the title had also already won a Digital Communication Award 2012 in Europe and a Best Cars 2012 award in the category “New Media Innovation Of The Year” in Asia.
‘We’re really honoured to be among the proud winners of the Mobile Excellence Awards 2012,’ says Michael Schade, CEO of Fishlabs Entertainment. ‘The fact that Sports Car Challenge has already won three internationally acclaimed awards on three different continents in less than a year does not only constitute an impressive testimonial of the global importance and success of the brand game genre in general, but it does also highlight the extraordinary quality of this specific title in particular. Right now, there is not a second brand game out there that has as many marketing awards under its belt as Sports Car Challenge.’
Andreas Stecher, Executive Vice President Business Development & Sales of Fishlabs Entertainment adds: ‘Furthermore, the worldwide recognition and prestige of our title does also illustrate what an important marketing tool a brand game can be for a global brand such as Volkswagen. The media value of a quality product such as Sports Car Challenge is truly enormous.’
About the Mobile Excellence Awards
The Mobile Excellence Awards bestows the highest level of industry honor to best of breed companies who excel in mobile entertainment and technology. The MEAs are an established annual award program that recognizes execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. For more information, please visit www.mobileXawards.com.