Focus on Angry Birds and Hungry Pigs

23 rd November 2011 – Focus Multimedia, the leading publisher of impulse price PC games and software, announced today that it will be bringing Angry Birds to the PC across the UK this November.

Angry Birds is one of the world’s hottest and most popular entertainment and media brands.

The agreement between Rovio Entertainment and Focus Multimedia will see the original Angry Birds launched this month. Angry Birds Rio will also be available on PC in time for Christmas.

In the original Angry Birds game, players take control of a bunch of cute but angry birds who face off against hungry pigs who have stolen their eggs. The goal of the game is to shoot the birds from a slingshot and smash the pigs, using the special abilities of each bird to solve physics-based puzzles that grow more challenging as the game progresses. Each of over 300 levels require logic, skill and brute force to crush the enemy.

“This is what gaming is all about. Angry Birds is fun, playable and thoroughly entertaining!” commented Alan Wild, PR and marketing manager for Focus Multimedia.

The unique audiovisual design, intuitive game play, and high quality game content makes Angry Birds the must-have game for everyone. Angry Birds has already transformed into much more than simply a game: it’s a worldwide social and cultural phenomenon.

Angry Birds merchandise has also proven to be very popular among fans, and Rovio is in the process of creating more products to meet the consumer demand.

On sale Friday 25 th November 2011 with an SRP of £10.20, Angry Birds for PC will be flying off shelves faster than a green pig off a crate of TNT.

Angry Birds will be available from, leading supermarkets, high street game stores and online shops.

About Rovio

Rovio is an industry-changing entertainment media company based in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game for touchscreen smartphones, became an international phenomenon within a year of release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. For more information, check out www . rovio . com.

About Focus Multimedia

Focus Multimedia delivers “Products that sell 52 weeks of the year” and is the UK’s market leading publisher of impulse price PC games and software. Focus creates and supplies consumer demand for entertainment through traditional and non-traditional channels across the UK and abroad. The Focus catalogue boasts over 350 titles featuring world famous brands and global best sellers. Critically acclaimed franchises include Driving Test Success, Angry Birds, Assassin’s Creed, Bejeweled, Hidden Expedition, Mystery Case Files, The Settlers, Encyclopaedia Britannica, Serif, SpongeBob SquarePants and LEGOLAND. The extensive Focus product portfolio covers all genres within all software markets, including casual and core games, home office, reference, utility, education and children’s. Focus has sold over 27.5 million units since first opening its doors in 1995. Focus Multimedia is a highly regarded, privately owned British company, with a reputation built on quality of products, service, customer support, creativity, passion and success. For further information please visit or call +44 (0) 1889 570156.

© 2009-2011 Rovio Entertainment Ltd. Exclusively distributed by Focus Multimedia Ltd. All rights reserved.  

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