Since 2000, Joystick Junkies have been creating a fusion of digital pop culture and streetwear and Foot Locker is now on hand to incorporate its years of experience in street and sneaker culture.
To celebrate the launch of new games Red Faction ®: Armageddon TM and Homefront TM Foot Locker and Joystick Junkies have created four exclusive t-shirts. Lead the fight underground and face a frightening new enemy with THQ’s Red Faction ® Armageddon TM inspired designs‘Beneath’&‘Going Underground’. Stand united&fight for freedom with the street style Oriental Dragon or pixellated Freedom Skull t-shirts based on the no.1 chart hit Homefront TM.
From 4 th– 30 th April consumers will be able to enter the Foot Locker and Joystick Junkies competition and have the chance to get their gaming mitts on an Xbox and 10 amazing games. Head to www.joystickjunkies.com/footlocker and answer one simple question to be in with a chance of winning.
The Joystick Junkies t-shirts are exclusive to Foot Locker stores and priced from£21.99.
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For further information about the campaign and images, contact Foot Locker’s PR team
at Frank PR on 020 7693 6999 or email footlocker@frankpr.it
To be in with the chance of winning an Xbox and 10 games log onto www.joystickjunkies.com/footlocker
About Foot Locker Europe
Foot Locker - the Sneaker Enthusiast. Foot Locker is THE destination for sneaker enthusiasts. At Foot Locker, you are not just shopping for a pair of shoes. You are connecting with people, both customers and staff, who have a shared passion for sneakers. People who really understand their culture, importance and significance. Established in 1974 and now with over 500 stores around Europe, Foot Lockers sources and stocks the best styles from the biggest brands, as well as offering the consumer exclusive lines, designed especially for us. www.footlocker.eu
About Joystick Junkies
Founded in 2000, London-based Joystick Junkies quickly developed an iconic presence among music, gaming, fashion and film enthusiasts. With a history of infamous parties and global brand adjacencies, this collection has fast tracked its way to the fashion forefront as one of the most innovative labels of its time. The collection distributes to various fashion boutiques and key fashion chains across Europe and the United States via direct sales, agents and distributors. A favorite among fashion’s tastemakers, Joystick Junkies has already established itself as a mainstay in the global streetwear market. www.joystickjunkies.com
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. Red Faction, Red Faction: Armageddon, Homefront, THQ and their respective logos are trademarks and/or registered trademarks of THQ Inc.
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Lou Beech
Account Executive
FRANK PR
Office: 020 7693 6999
Direct Line: 020 7693 6972
UK: 3rd Floor, Centro 4, 20-23 Mandela Street, London, NW1 0DU
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