For the First Time, Industry Coalesces Around 3D Gaming at the Upcoming 3D Gaming Summit and S3DGA Meeting

Los Angeles, Calif. (April 13th, 2010)– Taking place at the Hilton Los Angeles in Universal City on April 21st and 22nd, the 3D Gaming Summit™ is the first conference that is nearly 100% dedicated to stereoscopic 3D gaming. Featuring top partners including NVIDIA®, Sony®, The S-3D Gaming Alliance, RealD, and more, it is a critical conference for all working in this industry. Headline speakers include Mark Rein, Co-Founder of Epic Games, Jon Landau, Producer of Avatar, Alan Price, Studio CTO for Electronic Arts Canada, Jesse Stern, Writer of Call of Duty: Modern Warfare 2, and many more.

“The video game industry needs to appreciate the business opportunity that this conference represents. Game developers that partner up with content-hungry display makers will benefit from customer awareness, competitive technology, and great gaming experiences. Customers need gaming content for their new 3D HDTVs…so who will have games to sell? Stay in the loop, be prepared, go to the conference,“ said Neil Schneider, Executive Director of the non-profit S-3D Gaming Alliance (S3DGA).

S3DGA’s next meeting will be held at 5PM on April 22nd, and pre-registered S3DGA meeting attendees qualify for a 30% savings on 3D Gaming Summit registration. Confirmed S3DGA members qualify for a full 50% savings. These discounts amount to approximately $250 to $500 in savings off regular rates. Discount codes will be made available when RSVPs are confirmed. 3D Gaming Summit registration is not required for S3DGA meeting attendance.

Over the course of three years, the appeal of stereoscopic 3D entertainment has proven itself time and time again. What started as a revenue advantage for 3D theaters over 2D showings, has climaxed into Avatar, the top-grossing movie of all time. The appeal is so strong, that blockbuster films have undergone 2D to 3D conversion to remain competitive.

According to a Jim Cameron interview, 3D gaming is“at least” as important as 3D movies in the home, and Jeffrey Katzenberg, CEO of DreamWorks Animation, has repeatedly gone on record that video games will be the driver for 3D in the home.

Every leading display maker has committed to 3D. Popular examples include Sony, Panasonic, LG, Samsung, Mitsubishi, and more. With the help of their retail partners, 3D in the home is inevitable.

S3DGA meeting speakers include Electronic Arts, Blitz Games Studios, Jon Peddie Research, and more. This will be a private members-only meeting due to limited space. Subject to S3DGA management approval, additional game developers and first time guests are welcome on the condition that they RSVP in advance by emailing members@s3dga.com. While the meeting will be closed to the media, interviews can also be scheduled in advance. There is no expense for meeting entry.

For more information visit:

The 3D Gaming Summit: http://www.3dgamingsummit.com

The S-3D Gaming Alliance: http://www.s3dga.com/meeting.html

Meant to be Seen: http://www.mtbs3d.com

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The 3D Gaming Summit™ is the newest addition to the 3D Entertainment Series of events produced by Unicomm, LLC held the past two years in Los Angeles, CA. Bringing together the most prestigious group of professionals, the 3D Gaming Summit's™ unique environment will enable attendees to engage, debate and define the latest developments in gaming and entertainment marketplace. With an unprecedented group of opinion leaders, the Summit will define the opportunities and strategic options presented by 3D stereoscopic gaming. For more information: www.3dgamingsummit.com.

The 3D Entertainment Summit™ - The 2009 event, co-produced by Bob Dowling, former Publisher and Editor-in-Chief of The Hollywood Reporter, in association with Variety, was held at the Hilton Los Angeles in Universal City, September 16 and 17, and attracted more than 500 attendees. Representing a“who’s who” in 3D from top brands and all aspects of the entertainment community, the Summit drew international media coverage. Major sponsors included Sony Digital, Sony Electronics, RealD, 3Ality, DreamWorks, Panasonic and IMAX. The opening day keynote was a discussion between David Cohen, Features Editor, Daily Variety, director and screenwriter Henry Selick and Academy Award winning visual effects supervisor Brian Van’t Hul for the LAIKA/Focus Features 2009 breakout 3D animated hit film Coraline. The trio focused their discussion on the creative side of 3D. Day two featured a conversation between Mr. Dowling and Jeffrey Katzenberg, Chief Executive Officer&Director of DreamWorks Animation SKG. Mr. Katzenberg highlighted to Dowling the tremendous opportunity 3D continues to present the entertainment community. The next 3D Entertainment Summit is scheduled for September 15-16, 2010 at the Hilton Los Angeles in Universal City, Ca. For more information: www.3d-summit.com.

Unicomm LLC is an independent business-to-business communications company specializing in originating and managing world class trade shows and conferences in underserved and nascent markets. Founded in 1998 in Milford, CT, Unicomm enjoys impressive track record of dozens of successful show launches and hundreds of event productions. Unicomm’s properties include the 3D Entertainment Summit in association with VARIETY, The 3D Gaming Summit, the LA Times Travel&Adventure Show, Adventures in Travel Expo in NY, CH, DC and Seattle, and the Green Travel Summit. For more information: www.unicomm.org.

The Bob Dowling Group - For 17 years through 2007, Bob Dowling was editor-in-chief and publisher of The Hollywood Reporter and president of the VNU Business Media Film and Performing Arts Group. During Dowling's tenure, The Reporter launched numerous new products, including the HollywoodReporter.com Web site, e-mail edition, weekly edition, THR East, Literary Hollywood, Festival de Cannes dailies and the Oscar Screening Guide, as well as many annual events such as the Women in Entertainment Power 100 stand-alone issue and its related breakfast event, the Next Generation ranking of prominent young executives, the Film and TV Music Conference and the reorganized Key Art Awards. Dowling recently started his own information and consulting firm, the Bob Dowling Group, to serve clients looking to navigate the converging worlds of entertainment and technology, with the 3D Entertainment Summit as a lead project.

About Variety -- Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group– Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com– are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).

Carol Warren

Crew Communications

Tel. 714-890-4500

Email: carol@crewcommunications.com

© 2010 S3DGA. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.


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