Hilversum, Netherlands– April 16th 2010 Foreign Media Games™ (FMG) announce the appointment of Advantage Distribution to exclusively handle the firm’s retail releases in 2010 and beyond.

In February 2010, four years after launching into the Benelux market and after having secured a solid position as a major Nintendo formats publisher in their home territory, Foreign Media Games announced its launch into the UK. The firm is set to publish a large range of game titles with broad appeal, comprising a product slate that combines high-quality production values with licenses from other sectors, including casual gaming and the music industry. The first releases will hit retail later this month.

FMG Managing Director, Michel van Elmpt said,“We learned from our launch in Benelux how important it is to provide a premier level of support for our retail partners. We’ve begun to show this with our investment in a sales team and the marketing commitments we’ve made. With the appointment of Advantage, we have the last piece of the jigsaw in place”. He continued;“Our investment in the UK will build important foundations and the appointment of the Advantage team, with their unrivalled experience, is an important component”.

Advantage Distribution, General Manager, Max Butler added,“We’ve been very impressed with the commitment to the UK by Foreign Media Games. The investment in product development and particularly UK trade and consumer marketing is certain to be rewarded with success at retail and we’re delighted to be on board and part of the launch.”

The firm’s first three titles; Gamehits™, Casual Mania™ and Mystery Tales: Time Travel™ for Nintendo DS hit retail today (April 16th).

For more information contact:


Simone Jenkinson, Connect International

Tel: 01564 200948



Advantage Distribution

Tel: 0121 506 9590


Tony Coles, Peppermint P

Tel: 0207 240 2645



Notes to Editors

About Foreign Media Games

Foreign Media Games (FMG) is an innovative creator, publisher and distributor of family-friendly and casual video games for a wide array of devices including game consoles, handheld devices and personal home computers.

Since incorporation in 2001, FMG has built a distribution network in over twenty countries and has localised products into more than six languages. As part of Foreign Media Group the games division sits alongside other business units that are focused on industries including book publishing, music, film and television, and are operated via a network of offices in The Netherlands, Belgium, Germany and Scandinavia.

Foreign Media Games is headquartered in Hilversum, Netherlands and the company website is located at:

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Foreign Media Games is a trademark of Foreign Media Group. All rights reserved. Nintendo DS is a trademark of Nintendo.© 2006 Nintendo. All rights reserved.

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