BRISTOL (Wednesday 29 th September 2010) Courtesy of PQube and Zen United, attendees of this year’s MCM Expo in London have the opportunity to gain free entry to the show, by dressing up as characters from Arc System Works’ highly anticipated 2D fighter BlazBlue Continuum Shift for Xbox 360® and PlayStation® 3.

·         Come dressed as any BlazBlue character and gain free entry for the day.

·         Cosplayers will also get entry to the Cosplayer’s competition at the end of the weekend.

·         Offering gamers and anime fans the chance to play the critically acclaimed BlazBlue: Continuum Shift in the UK for the first time.

·         Visit the booth for the chance to get exclusive merchandise.

·         Meet and get your photo taken with the real Noel Vermillion.

·         Anyone wishing to gain free entry to the event by Cosplaying should contact Abid Gangat at

BlazBlue’s dazzling anime visuals, distinctive characters and innovative and accessible fighting system, has been winning over the hearts of gamers and anime fans worldwide– making it the must-have fighting game for 2010.

“Nothing comes close to the sheer spectacle offered by BlazBlue: Continuum Shift” explains Geraint Evans, Marketing Manager at Zen United.“The amount of accolades and unanimous praise BlazBlue continues to receive from gamers and media alike is astonishing. We’re so thrilled to be able to bring its unique brand of anime action to a new audience at MCM.”

The MCM Expo takes place at Excel London from Friday the 29 th of October to Sunday the 31 st.

BlazBlue Continuum Shift will be available for Xbox 360 ® and PlayStation ® 3 in October 2010.

For more information on BlazBlue head to, join our ever growing community on Facebook/BlazBlue or keep up with our regular news on Twitter/@BlazBlue_Europe.

For further inquires about BlazBlue please contact:

Geraint Evans, Marketing Manager, Zen United -


About Zen United

Zen United is a Production Company and consortium of Japanese and Asian game developers targeting European Markets. Zen United provide international business development and 'culturisation' (localisation + naturalisation) services.


About Arc System Works

Arc System Works is a developer and fighting game specialist from Japan– best known for the Guilty Gear and, more recently, BlazBlue series - which has garnered international critical acclaim for its innovative fighting system and spectacular 2D artwork.


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