Fresh support for Fishlabs’ marketing team

Press release

- for immediate publication –

Hamburg, Germany - 23. November 2011 – Fishlabs Entertainment, one of the world’s leading developers and publishers of high-end 3D smartphone and tablet games, further expands its team by adding Christy Tang as Social Media Manager China.

She will function as the interface between the booming Asian markets and the red-hot Hamburg-based venture. 25-year-old Tang, who’s graduated as a Bachelor of Business Administration from the Hong Kong University of Science and Technology, boasts international experience not least thanks to work-related assignments in the USA and an exchange semester at Tecnológico de Monterrey, Mexico. Following a brief career in Hong Kong’s hyper-competitive real estate business, she found her way to Germany via a one year Working Holiday Program. In addition to her native Cantonese and fluent Mandarin skills, Tang also speaks English, Spanish and German.

‘The Asian markets are of every-increasing importance to us. As early as back in the days when we developed Java games, the lion share of downloads already came from China except we weren’t able to profit at all from that fact. However, what we were able to do since then was build a fan base that will be a crucial factor to the success of our upcoming Free-to-Play games for iOS, Android and Symbian^3 - even above and beyond the Chinese market. Christy Tang will join Fishlabs’ marketing team to account for these on-going developments. Her intercultural background and extensive language skills make her the perfect fit for social media and research activities‘, explains Michael Schade, CEO of Fishlabs Entertainment.


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