Berlin, 16/12/2010: Frogster is starting a large-scale fundraising campaign to help needy children in the Kingdom of Bhutan, also known as the‘Land of Dragons’. Starting now, Runes of Magic players can purchase the exclusive Charity Wolf from the fantasy MMO-game’s Item Shop, which allows two players to travel together at maximum speed through the virtual world. Frogster will donate 5 Euros (respectively 5 US Dollar in North America and 5 AU Dollar in the Pacific region) for each mount purchased to an educational programme run by Save the Children aimed at supporting parents and children in the remote mountain regions of Bhutan. The world’s largest independent children’s aid organisation will use the proceeds to establish so-called‘remote classrooms’ with the goal of raising awareness of the problems faced by many adolescents in Bhutan regarding adequate education and healthcare.
Due to the great success of the campaign last Christmas featuring Moa’s Charity Steed, Frogster will now be offering the same high-speed mount again and will donate 4 Euros (respectively 5 US Dollar in North America and 4 AU Dollar in the Pacific region) for each one sold to the Save the Children project in Bhutan. Bounty Bay Online players also have the opportunity to support the project. The exclusive“Demonic Shadow”, which functions as camouflage cover for player ships, supports them against storms and pirates and augments ship attributes like resistance, is available to players of Frogster’s seafaring MMO game through the item shop. For each of these ship charms sold, Frogster will donate 7 Euros to the project.
Frogster and Save the Children encourage all players to take part and help achieve as big a donation as possible to help the children in Bhutan. The Charity Wolf can be found in the Runes of Magic Item Shop for 225 Diamonds and Moa’s Charity Steed is available for 199 Diamonds. The BBO Demonic Shadow ship charm is available to all players for 495 Shop Points. The amount donated per item sold corresponds to all proceeds after tax and directly related third-party costs. Runewaker, the Taiwanese developer of Runes of Magic, will also be supporting the project by foregoing its usual revenue shares, so that they won’t reduce the funds for the campaign.
“Thanks to the overwhelming support of our players last year we were able to donate€40,000 to Save the Children in order to support the important work they carry out in fighting for children’s rights throughout the world.We’re enthusiastic about the organization’s project in the mountain regions of Bhutan and are pleased to help them realize their goals with our fundraising campaign”, commented Andreas Weidenhaupt, member of the executive board at Frogster Interactive Pictures AG, on the initiative. For more information on the fundraising campaign visit: www.runesofmagic.com and www.savethechildren.net.
Frogster Interactive Pictures AG
Director Corporate Communications
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Frogster– We take you to a new world!
The Frogster group is a Berlin-based, listed publisher of online games. Frogster focuses on the marketing and operation of virtual worlds, so-called massively multiplayer online games– one of the strongest growing sectors in the entertainment industry.With its top titles‘Runes of Magic’ and‘Bounty Bay Online’ Frogster has already gathered over 5 million registered players worldwide. For a release in 2011 Frogster has just recently announced the two highly ambitious MMO games‘TERA’ and‘Mythos’. Frogster also intends to enter into the rapidly growing market of browser and social games with‘Bounty Bay Live’,‘Throne of Fire’and‘Runes of Magic– The Challenge’ for Facebook shortly. Currently the Frogster group employs more than 200 staff members in the fields of game development, licensing, IT, web design and web development, product management, marketing, PR, web publishing, community management, support, sales, hosting, billing and finance/administration. Frogster’s subsidiaries Frogster Online Gaming, Frogster America and Frogster Pacific market and operate their games in Europe, America and Oceania respectively. In 2008, Frogster was awarded as‘Landmark in the Land of Ideas’, an initiative under the patronage of the German Federal President. The shares of the Frogster Interactive Pictures AG have been listed in the Entry Standard segment of the Frankfurt stock exchange since February 2006.Internet: www.frogster.de