The final chapters of Full English: The Game are now playable on the Channel 4 website. Fish in a bottle and Two Brothers Pictures were commissioned by Channel 4 to produce a standalone web game to launch and extend the upcoming animated comedy Full English.
The game, which was rolled out episodically in four chapters, features approximately three hours of play time and marks an unprecedented collaboration between TV and digital creative. Fish in a bottle collaborated with Two Brothers Pictures to create an original story, which introduces the characters and takes them on a new adventure.
The game takes players from the Johnson family living room into a world of loving video game pastiches. Players explore a fantasy RPG, the world of the FPS war-game, an athletics game, one of those money-making movie tie-in games and even a climactic sci-fi world.
The show’s full voice cast assembled to record original dialogue for the game, including Richard Ayoade, Kayvan Novak, Daisy Haggard, Rosie Cavaliero and Lucy Montgomery.
Full English: The Game features original artwork, cut-scenes, characters and script produced in-house by fish in a bottle. Building on their previous experience fish in a bottle have blended gameplay, cut scenes and high quality reproductions of the show’s art style to produce an extension of the show that introduces viewers to the world of Full English in an engaging way.
Channel4’ s Multiplatform Commissioning Editor for Comedy & Entertainment, Jody Smith said: “Full English is a bold addition to Channel 4's comedy schedule, so we wanted to do something equally ambitious online. The result is a beautiful adventure game, packed with gags and celeb cameos, and supported by the show's superb voice talent. The game’s so big, we’re thinking of it as an ‘episode zero’. It's been a perfect collaboration between the two studios - the likes of which is rarely seen”
Harry and Jack Williams of Two Brothers Pictures said 'We're delighted Channel 4 are getting so behind Full English and fish in a bottle have done a great job capturing the voice and comedy of our show"
Robert Sloan, Senior Producer at fish in a bottle, said of working on the project: “It’s been an absolute privilege to have been entrusted with this brand new show from Channel 4 and to be able to write a bespoke story for the game. The unique close collaborative relationship between fish in a bottle and Two Brothers Pictures has meant that we have been able to create a comedic game which matches the style and tone of the show, something which is crucial given that the game launches before the show and so will be the audience’s first introduction to the world of Full English.”
Notes for Editors
· fish in a bottle is one of the UK’s original and most successful creative digital agencies specialising in games and interactivity.
· Since 2003 we have partnered with many of the world’s biggest entertainment brands to build and engage massive audiences through games and social media.
· We regularly work with Channel 4, Activision, Disney, Nickelodeon and the BBC among many others.
· Feel free to get in touch for any images, interviews or meetings that you’re interested in.