Funcom introduces virtual item sales in Anarchy Online

Durham, USA� June 27, 2007� Funcom is proud to announce the introduction of a additional business model for Anarchy Online, exactly six years after the launch of the world's first sci-fi MMO. Set to launch this summer, Funcom now introduces a point-based system where players can purchase selected virtual items, as well as new content and services. The new approach comes as an addition to Anarchy Online's existing business models, and it is a current Funcom focus to only introduce items which do not affect gameplay balance.

The first virtual items to kick off the program will be the introduction of jetbikes and hover boards, giving players the chance to cruise around Rubi-Ka in an all new fashion. In addition Funcom will offer previously released scout-mechs, luxury apartments, Leet pets and various sets of social clothing. By using points the players can also get access to previous and upcoming expansion and booster packs, as well as new services like changing in-game names or moving to another server.

"Funcom haslong been a pioneer on new MMO business models, and with the introduction of virtual item sales we are once again moving our game in an exciting new direction," said Trond Arne Aas, CEO of Funcom. "Selling virtual items and smaller content upgrades is now a prevalent MMO business model in Asia. This has yet to be fully explored in the west, but we believe that the time is now right to test a limited version of such a model. At the same time we remain committed to the overall evolution of the game, making sure that Anarchy Online will be a success for many years to come."

"Celebrating six years is a fantastic milestone for Anarchy Online, and we are genuinely honored to still entertain so many people," said Craig Morrison, Producer and Director on Anarchy Online. "As we now introduce a new addition to Anarchy Online we have ensured that our paying customers get certain privileges. At the same time we also want to show our commitment to taking the overall gameplay experience forward. I am therefore gladto announce that we are developing a new graphics engine for the game, replacing our entire server farm, as well as developing exciting booster packs which include new playfields and more."

The Funcom points can at first be purchased in 10 and 20 USD / EUR packages. As an example of the price a new jetbike starts as low as 3 dollars, while a complete set of bikes can be bought for about 10 dollars. Players who are paying subscribers of Anarchy Online will get a set of monthly points included in the subscription price, and longer pricing plans like 6 and 12 months gives extra points. As an added incentive Funcom will send points to the player account upon receipt of subscription dues.

For more information about the game please visit www.anarchy-online.com.

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ABOUT FUNCOM - Funcom is an independent developer and publisher of online games for PC, consoles and mobile platforms. Funcom has provided outstanding entertainment since 1993 and continues to expand its track-record of more than twenty released games. Recent titles include 'The Longest Journey', 'Anarchy Online' and 'Dreamfall: The Longest Journey'. For corporate information please visit www.funcom.com. For information about Funcom games visit www.anarchy-online.com, www.dreamfall.com, www.ageofconan.com or www.darkdaysarecoming.com. Funcom is listed on the Oslo Stock Exchange under the ticker FUNCOM.

Funcom press contacts:

J�rgen Tharaldsen, Product Director, Funcom +47 41 33 41 47 (Global press)

Terri Perkins, Product Manager, Funcom +1 631 998 3210 (US press)

Erling Ellingsen, Product Manager, Funcom +47 48 86 71 07 (European press)

pr@funcom.com


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