Fury Worldwide Free Preview Event Announced For July 27

FOR IMMEDIATE RELEASE

Brisbane Australia - July 19, 2007 - After the recent successful showing of their upcoming PvP MMO "FURY" at Gamecock’s E.I.E.I.O. in California, and at China Joy in Shanghai, Auran is very pleased to announce a special FURY Worldwide Preview event that will commence at noon, Friday July 27 PST through to 11.59pm Sunday July 29.

"After the fantastic press demos last week in LA, and the great feedback we’ve seen from the closed beta testers, we believe it is now time to unleash Fury upon the broader public," said Harry Miller, Head of Development at Gamecock, the publisher of Fury in North America. "We love indie developers because they innovate, and sometimes the best way for people to discover more about exciting new games is simply to let them experience it first-hand.”

“As our Fury motto says,‘Waste enemies, not time’,” said Tony Hilliam, Auran CEO.“We had planned our first public event to be a little closer to release, but we’ve come to realize that once people get two or three games of Fury under their belt, they’re hooked. So we thought, why not just let them get sucked straight into the action and see for themselves.”

“Besides,” Hilliam continued,“we’re risk takers. We took a big risk by setting out to make a game that throws away the MMO hand-book. We took all the rewards, loot and character advancement from the MMO genre and crammed them into an adrenaline filled, fast paced combat game. People hear the word MMO and say‘been there, done that’. But they haven’t played Fury.”

The servers will be open for 60 hours from midday Friday July 27 (Saturday morning in Australia/Asian time zones) and up to 200,000 log-in accounts will be issued on a first come first served basis. Simply visit www.unleashthefury.com/PreviewEvent to get your key and receive download instructions. Existing Closed Beta testers will be able to use their existing account, or if they've lost it, apply for a new one.

“This Beta Preview Event will allow new players to experience Fury's unique combat and multiple game types as well as the challenge of mixing and matching more than 400 abilities to create their 'perfect' incarnation,” said Adam Carpenter, Fury’s Lead Designer.“In addition, our existing beta players can see the progress we've made in the past weeks with improvements to matchmaking, player training and starter ability selections. And of course with all the extra players, there will be shorter wait times and evenly matched battles for everyone.”

Visit www.unleashthefury.com to see more of the game.

About Auran

Established in 1995, Auran is one of Australia's oldest and largest game studios and has won numerous technology awards. Boasting a team of internationally experienced developers, Auran's staff have worked on a titles including: Asheron's Call 1&2, Star Wars Galaxies, Ultima Online, Mythica, Middle Earth Online, Need for Speed Underground, Magic and Mayhem and many more.

About Gamecock Media Group

Based in Austin, Texas, Gamecock Media Group offers a welcome solution to the bloated and originality-starved video game industry. A well-funded, independent, artist-driven company, Gamecock favors the most innovative and original video game developers in the industry. Publishing games for all platforms, Gamecock offers its developers a high degree of participation, freedom and financial incentives, allowing them to perform and create to their utmost ability. For more, please visit www.gamecockmedia.com.

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Contact:

Rob Fleischer

Sandbox Strategies

212-213-2451

rob@sandboxstrat.com


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