Future’s Edge marks bicentenary with 200 collectors’ covers

06/03/09– Edge, Future’s globally respected videogames brand, celebrates the 200th issue of the print edition in style with the world’s first split run of 200 covers.

Celebrating videogame culture through the ages, Edge 200’s covers feature all-time icons like Zelda’s Link, Halo’s Master Chief, Mario and Sonic rubbing shoulders with legends of yesteryear such as Dizzy, Q-Bert and Dirk the Daring. Only 200 editions of each of the 199 different designs will be printed, with the 200th design, custom-produced for Edge by LittleBigPlanet developer Media Molecule, delivered exclusively to subscribers.

Inside issue 200, Edge identifies the 100 best games to play today, takes an in-depth look at the making of Sony’s industry-changing PlayStation console, and talks exclusively to Ted Dabney, the forgotten co-founder of Atari who, after 35 years, finally tells his story. Further interviewees in issue 200 include Trip Hawkins, who gives an insider’s account of the 3DO console, and Sonic The Hedgehog programmer Yuji Naka, who offers his own perspective on Sega’s colourful history. Rounding out issue 200’s features, four of today’s key game developers discuss what videogaming will be like in 2016, the year in which Edge will publish its 300th edition.

When it launched in 1993, Edge changed the shape of videogame media, raising the quality bar in terms of both editorial and design. The magazine has since built on those values, and Edge is now a globally recognised and universally respected gaming brand. Now in its 16th year, Edge’s influence continues to grow, and in January this year its website, Edge Online ( www.edge-online.com), recorded its highest traffic to date, attracting over 630,000 unique users. Thanks to a network of reporters based in every key territory, Edge Online offers unique insight into the latest developments in the videogame industry, and its popularity continues to grow month on month.

Edge’s Editor-in-Chief, Tony Mott said:

“We were keen to mark Edge’s 200th edition with something special, although we set ourselves a tough task in selecting 200 covers that would represent videogaming’s diversity. Ultimately we’re confident that every Edge reader will be able to find something among the final choices that resonates with their gaming life, and we look forward to seeing which designs prove particularly popular.”

James Binns, Publishing Director of Future’s games portfolio added:

“Edge is now a truly cross-media brand, with our website delivering timely news, rich content and community and our print edition maintaining its high production and design values.”

Edge 200 goes on sale Thursday 12th March– with a coverprice of£4.50.

ENDS

About Future

Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts.

Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK's number one exporter and licensor of monthly magazines.

For more information

Will Guyatt, Media Relations Manager, Future UK, 01225 822517


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