G.I. JOE THE RISE OF COBRA OFFICIAL GAME WEB SITE LAUNCHES TODAY

Today G.I. JOE fans worldwide can head to the recently launched G.I. JOE The Rise of Cobra The Game community web site to declare their allegiance in the epic battle of G.I. JOE and COBRA and set up a“base of operations” to get all the latest news and information on the upcoming video game. Users can share battle strategies and talk about the game on the EA forums, visit the official G.I. JOE The Rise of Cobra movie site, sign up for the G.I. JOE The Rise of Cobra newsletter to get classified intelligence in real time, get their own G.I. JOE or COBRA badge to show their allegiance on Facebook and MySpace, and battle ninjas and defend their base from COBRA in G.I. JOE mini-games (coming soon). Fans will also be able to declare their allegiance to G.I. JOE or COBRA by using the site’s faction switcher to customize their G.I. JOE experience while browsing.

G.I. JOE and COBRA operatives who choose to download certain“intel files” from the site will even be awarded with a secret access code to unlock additional top-secret G.I. JOE downloadable content!

The new G.I. JOE The Rise of Cobra community web site is now live at www.GIJOE.EA.com.

G.I. JOE The Rise of Cobra hits stores on August 4th, and will be available for the Xbox 360, PlayStation 3, Wii, PlayStation 2, Nintendo DS, PlayStation Portable (PSP) as well as mobile phones.

Alexis Mervin McDowel

Sr. PR Manager, EA Hasbro

amervin@ea.com


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