G4TechTV Canada broadcasts live from 14th AnnualE3 Business and Media Summit

TORONTO, July 10, 2008– G4techTV Canada offers viewers the inside track on the E3 Business and Media Summit, an exclusive invitation-only tradeshow for the gaming industry. Viewers will be treated to an all-access pass to be among the first to get the scoop first-hand from live Microsoft, Sony and Nintendo presentations as well as a glimpse of the behind-the-scenes schmoozing and deal making on next-generation products that will shape the future of the gaming industry.

G4techTV Canada will air 16 hours of original live programming as well as broadcast repeats over four days from the E3 show floor starting Monday, July 14 until Friday, July 17.

The Nintendo Wii Fit, Sony’s PSP Slim and a host of Microsoft X-Box products were introduced at the 2007 E3 Summit. Tune in to find out what surprises are in store for the 2008 holiday shopping season and beyond.

Now in its 14th year, the E3 Business and Media Summit - formerly known as the Electronic Entertainment Expo - previously attracted up to 70,000 entertainment and gaming enthusiasts but will continue its exclusive invite-only format that was introduced last year. This year’s event will be attended by gaming industry professionals, journalists and VIPs for a showcase of the hottest games and equipment before they hit the consumer market.

Programming highlights:

Monday, July 14, 2008

    <*>Live Microsoft Spotlight– 1:00 p.m. to 3:00 p.m. ET <*>Live E3 pre-show coverage– 7:00 p.m. to 9:00 p.m. ET

Tuesday, July 15, 2008

    <*>Live Sony and Nintendo spotlight– 12:00 p.m. to 4:00 p.m. ET <*>Live E3 day one coverage– 6:00 p.m. to 9:00 p.m. ET/PT

Wednesday, July 16, 2008

    <*>Live E3 day two coverage - 6:00 p.m. to 9:00 p.m. ET

Thursday, July 17, 2008

    <*>Live E3 day three coverage - 6:00 p.m. to 8:00 p.m. ET/PT

About G4techTV in Canada

G4techTV Canada (formerly TechTV Canada ) launched in September 2001. G4techTV is the one and only television station that is plugged into every dimension of games, gear, gadgets and gigabytes. Owned Rogers Media Inc., the channel airs more than 24 original series. G4techTV is available on digital cable and satellite. For more information, see www.g4techtv.ca.

-30-

For more information, please contact:

Lisa Mills

Media Profile

T: 416-504-8464

mills@mediaprofile.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.