Game Connection and [a]list Partner, Announce Marketing Summit and Awards

SAN FRANCISCO - Feb. 6, 2012 - Game Connection and [a]list, a knowledge sharing division of Ayzenberg Group aimed at entertainment marketers, have announced a partnership to offer a marketing summit and marketing awards program at Game Connection America. Held March 25-27, 2013 at the Sir Francis Drake Hotel in San Francisco, the Game Connection America 2013 conference will feature an all new track devoted to video game marketing under the [a]list summit banner.  Additionally, editorial outlet [a]list daily will sponsor an awards program that will celebrate the best the video game marketing industry has to offer in areas spanning digital, print, mobile and public relations campaigns. Game Connection and [a]list welcome interested parties to submit their applications for the awards by February 15, 2013 at www.game-connection.com/gameconn/content/marketing-awards.

“Partnering with Game Connection is a natural fit,” said Steve Fowler, GM of [a]list. “[a]list is recognized as a forum for tracking trends and exchanging ideas among game and entertainment marketers.  Our well respected [a]list summit series has built a following and is recognized as a thought leader in this space. Our editorial arm, the [a] list daily, is now the only outlet focused on covering game marketing trends, and therefore the perfect sponsor of Game Connection’s Game Marketing Awards and the three exclusive categories we’re bringing to it.”

Presided over by an advisory board of leading industry professionals, the Game Connection Marketing Awards program is now accepting submissions from marketing, media, advertising and communications professionals who have overseen successful campaigns between February 2012 and February 2013. Past winners include NCSOFT and WarGaming.net. There is no fee to apply.

Qualified applicants are welcome to nominate their campaigns in the following categories:  

  • Best Print Campaign
  • Best Mobile Campaign
  • Best Experimental Campaign
  • Best Digital Campaign
  • Best Social Media Campaign
  • Best Broadcast Campaign
  • Best PR Campaign
All applicants to these categories will also be considered for the Best Video Game Marketing Agency award.

[a]list daily will also be considering nominated campaigns for the following exclusive rewards:

  • Best Overall Campaign
  • Best Original Content
  • Marketer of the Year
Winners will be announced at a ceremony concluding the Game Connection Marketing [a]list summit , a full day of  keynote speakers and panel sessions that will take place within Game Connection America on March 25, 2013.

Game Connection America 2013 will be held March 25-27 at the Sir Francis Drake Hotel in San Francisco. This event, held three times each year in Europe, the US, and Asia, allows video game professionals to meet, do business together, connect with new industry professionals, and socialize in an environment conducive to getting business done. Members of the press interested in attending the conference or awards ceremony may contact TriplePoint PR at gameconnection@triplepointpr.com.

For more information about Game Connection:

 

About Game Connection

Game Connection is an international conference that gives video game marketing industry professionals the opportunity to interact, network, and promote their products, services, and expertise. Since 2001, key players from the games industry gather three times per year—in Europe, the US, and Asia—to meet, do business together, connect with new industry professionals, and socialize in a lively environment where business gets done. In 2011, Game Connection launched a program of conferences, workshops, and master classes. As part of this program, experts of arts, game design, programming, production, communication, and marketing presented the latest innovation for consoles, handheld, browser games, social media, digital, and mobile stores. For more information, visit: www.game-connection.com.

About Connection Events

Connection Events is a creator of opportunities, resources and results in the Games Industry. Connection Events specializes in the production of services and events aimed at games industry professionals, with more than 1600 attendees from 56 different countries. Core Connection Events services include Game Connection and Game Connection Master Classes. For more information, visit: www.connection-events.com.

About [a]list

[a]list is the knowledge-sharing division of Ayzenberg Group, one of the largest privately held creative firms on the West Coast.  The division launched with the first [a]list summit in 2008, introducing a forum for exchanging ideas among video game industry thought leaders.  Now an annual series of events, [a]list summits continue to cover forward-looking trends relevant to advertising and marketing in entertainment, games and youth lifestyle products.  The division also runs [a]list daily, launched in 2009 and still the only source of editorial delivering a daily dose of news, original articles, and spotlights on outstanding creative efforts in game and entertainment marketing.  For more information on [a]list and to subscribe to [a]list daily, please visit: www.thealistdaily.com.  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.