Game Connection Europe 2012 Marketing Awards nominees unveiled

PARIS, FRANCE – 21 November 2012 – This year for the first time, Game Connection Europe will feature Marketing Awards as well as the long-running Selected Projects awards at its forthcoming event in Paris, France. Designed to recognise and raise the profile of best-in-class marketing campaigns from across the video game industry, the Marketing Awards bring together a host of new and established names from publishers and agencies to compete for prizes in seven separate categories. All the nominated campaigns will also compete head-to-head in the eighth category for the ultimate accolade of ‘Best Videogame Marketing Team 2012’.  The winners of each category will be announced during a special event at Game Connection Europe on November 28th. Everyone interested in attending the Awards Ceremony should contact Game Connection's Marketing Manager,  Giulia Palmieri.  

The categories and nominees are as follows:

  • Best Broadcast Campaign 

    ichi – “Enter the Metro”: global online trailer for Metro: Last Light (THQ) 

    Sid Lee Paris – “Rise”: European trailer for Assassin’s Creed 3 (Ubisoft) 

    [a]list games – EU and NA launch trailer for APB Reloaded (GamersFirst) 


  • Best Digital Campaign 

    4T2 Multimedia – branded advergame for Hero Factory (Lego) 

    NC SOFT / Target Media – branded online campaign for Guild Wars 2 (NC SOFT) 

    MediaMonks – online game for House of Anubis (Nickelodeon) 


  • Best Experiential Marketing – booth design and execution at Penny Arcade Expo Prime 2011 ( 

    TBWA\Brussels – train station football stadium for PS Vita (Sony Computer Entertainment) 

    Ideactif – European bus tour for Rocksmith (Ubisoft) 


  • Best Mobile Campaign

    Crispin Porter + Bogusky – “Autodance” smartphone app for Just Dance 3 (Ubisoft) 

    Panache PR - global PR campaign for Smash Cops (Hutch Games) 

    Fishlabs Entertainment – “Sports Car Challenge” mobile app (Volkswagen Group China) 


  • Best PR Campaign – western Europe campaign for World of Warplanes ( 

    Bethesda – France campaign for Dishonored (Bethesda) 

    Marchsreiter Communications – GSA campaign for Dark Souls (Namco Bandai Partners) 


  • Best Print Campaign 

    CD Projekt RED – EU and NA campaign for The Witcher 2 on Xbox 360 (CD Projekt RED) 

    NC SOFT – European campaign for Guild Wars 2 (NC SOFT) 

    Bethesda – France campaign for Dishonored (Bethesda) 


  • Best Social Media  Strategy

    Strategy neoco – European graffiti campaign for Borderlands 2 (2K Games) 

    Amplitude Studios – US, EMEA, Russia community campaign for Endless Space / GAMES2GETHER (Amplitude Studios) 

    CD Projekt RED – EU and NA campaign for The Witcher 2 on Xbox 360 (CD Projekt RED)

For more information about the nominees and campaigns, visit the Marketing Awards page on the official website here:

Game Connection would like to say a special thank you to the members of the Marketing Awards advisory board who give their time and expertise to make the awards happen. The board is comprised of Alexandre Scriabine, Online Acquisition Manager, Electronic Arts; Anthony Macaré, Online Marketing Manager, Namco Bandai Games Europe; Cathy Orr, Communication and PR Manager, Popcap Games; Geoffroy Sardin, VP Marketing Europe, Ubisoft; Michael Sportouch, VP Marketing Europe, Activision; Oscar Clark, Evangelist, Papaya; Dennis Heinert, PR Manager, Innogames; Rahim Ataba, Directeur Marketing Europe, Wargaming; Vincent Dondaine, Marketing Director, Bulkypix; Rupert Loman, Managing Director, Eurogamer Network; and Sébastien Anxolabéhère, Editor-in-Chief, JDLI.

The Marketing Awards is only one part of the packed program at Game Connection Europe this year. The event also features a full conference program of over 55 conferences, panels and master classes, covering the entire breadth of the industry, from technology and game design to business and marketing. The following is a small sample of just the marketing conferences and masterclasses on offer:

New vs Old - What does Video Game Marketing Look Like Now? 

Panel members: Thomas Bidaux, CEO at ICO Partners; Rahim Attaba, Marketing Director, Europe at; Tommy Palm, Mobile Guru at

How to build a great Digital Game marketing plan 

Master class with Steve Fowler, General Manager at [a]list games. 

Mobile Marketing for Smartphone Game Apps

Speaker: Megumi Jinno, Director of Advertising at GREE UK, Ltd. 

What's next for PR ? How Public Relations needs to evolve to keep up with a changing landscape 

Speaker: Julien Wera, PR & Marketing Manager for Ubisoft studios Massive and Nadeo 

The User Experience: Past, Present and Future 

Speaker: Tobias Edl, Media Relationship Manager at InnoGames 

Full details of the program can be found at

Game Connection Europe 2012 takes place this November 28-30 at Porte de Versailles, Paris, France.

There’s still time to grab tickets for the last essential games industry business and networking of 2012. Hurry to and sign up now at


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About Game Connection:

Game Connection  is an event produced by Connection Events. With events in Paris (France) San Francisco (California, USA) and Shanghai (China), Game Connection stands out as the most efficient business meeting solution in the industry, offering effective matchmaking between service providers, developers, publishers and distributors alongside network building and business enhancement.

The event offers delegates significant added value through its program of conferences and master classes.

About Connection Events:

Connection Events is a creator of opportunities, resources and results in the Games Industry.

Connection Events specializes in the production of services and events aimed at games industry professionals, with over 800 business clients in more than 56 countries. Core Connection Events services include Game Connection and Game Connection Master Classes.

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