Game developers reveal app secrets

The development team at smartphone game company Kwalee has been given a pass to blog and tweet about the progress of their game production, codenamed Vegemite.

Giving an insightful glimpse behind their work, the Kwalee blog, featured on their website: kwalee.com, has been recently updated with “Tales from the code mines”, sharing game statistics and displaying a dramatised visualisation of their Vegemite development. The video is available on YouTube at: http://youtu.be/ZyzI4AIBK9M

A Twitter page has been titled after their codenamed app, @VegemiteDevlog revealing product updates and developments on the current work made to build Kwalee’s debut application.

The page http://twitter.com/VegemiteDevlog is growing to be a rich source of information to stay on top of the development of Vegemite. Members of the development team are tagged with their progress, to keep track of who is tweaking Kwalee’s exciting new app. 

Kwalee’s CEO, David Darling, is eager to share the app’s development on Twitter.

“Twitter is a great, modern way to interact with the world. With millions of people signed up to Twitter, many of which are from the gaming world, we are eager to keep everyone in the know about Kwalee and our projects.”

The development team is eager to share behind the scenes gossip on the app’s construction. Lead Programmer, Mark Oxenham, explains the benefits:

"As gamers, we love talking about games, especially the ones we are working on. All too often we are silenced by internal policies or NDAs, but the blog and Vegemite Twitter page encourage us to reveal a steady stream of features and secrets.”

Mark hopes for the updates to cause a buzz among Kwalee’s keen followers, as the development team will continually increase content on their blog, allowing outsiders a peek in to the development progress at the Leamington Spa games company.

Kwalee also have a personal Twitter page, @kwaleeteam. This is updated numerous times a day to keep followers informed on the apps development, the staff, the work they are structuring, as well as the Office Table Tennis Championships!

Updated by the marketing department, their highly interactive Twitter page allows the public to have a full insight into the goings-on of the Kwalee office, as well as their website ( www.kwalee.com )

The Vegemite Devlog updates will appear on the Kwalee homepage, within a Twitter feed, alongside Kwalee @kwaleeteam tweets and David’s personal tweets @DavidDarlingUK.

##########

About: Kwalee is a startup company based in Leamington Spa to develop and publish apps for mobile devices. Founded by David Darling CBE who has many decades of experience at the top level of the video game industry with contributions to very many #1 games on many platforms in his CV.  Kwalee is different.  We seek to excite and entertain our customers with innovative new products that provide special experiences.  Our ethos is based around a set of core values that put the customer first and which harness the creative skills of our staff to the maximum in order to do so. Kwalee is still at its very beginning and so is very actively looking for those special people who want to join us in our exciting journey.

Check out our website: http://www.kwalee.com, Facebook page: http://www.facebook.com/kwaleeteam and Twitter @kwaleeteam for more information.    


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.