Game enthusiasts of all ages can 'get gaming' and 'get active' at the eGames expo

MEDIA RELEASE

FOR IMMEDIATE RELEASE

MELBOURNE– Tuesday 13 November, 2007– Visitors to the 2007 eGames&Entertainment Expo– Australia’s largest video games expo - will be able to‘get active’ and‘get gaming’ by trying their hand at and competing on the biggest and many‘yet to be released’ game titles when the expo opens at the Melbourne Convention&Exhibition Centre on Friday 16 November, 2007.

This years event, taking place in Melbourne alongside the Game Connect Asia Pacific Conference, promises to be the largest gaming event that the Australian public has seen. It has gathered the largest collection of publishers together in one local expo. The number of leading titles that publishers have decided to launch and promote at the expo is another indication of the success of regional events and the buoyancy of the Australian gaming market, both for both publishers and developers.

As they arrive at the eGames expo, visitors will be able to enter in the door prize draw to win a fabulous Yamaha sound system valued at $3999 or a Scorptec Venom PC valued at $2500 as well as a host of other great prizes.

Electronic Arts’‘Crysis’ and Ubisoft’s‘Assassins Creed’ will hit the streets just prior to the show in what will be one of the biggest weeks of the game calendar. Mass Effect is also give one of its first public viewings in a very special 360 LAB.

Crysis - a first person shooter game showcasing the latest state of the art graphics - offers players a highly immersive FPS experience in which they have to adapt their tactics, weaponry, armour and game play style to survive and defeat an alien invasion will be played on spec’d up PCs that will give you the ultimate Crysis experience. Electronic Arts will also have the very special FIFA 08 with all the Australia A league teams on show for visitors to play, along with NFS ProStreet, Tiger Woods PGA Tour 08 and Skate.

Visitors to the Ubisoft stand will be able to play what is being billed as the most anticipated game of 2007,‘Assassins Creed’. Ubisoft is inviting people to take on the role of an assassin in this mind blowing, third person action adventure game where your character can literally go anywhere, climb anything, do anything!

It will be all about‘larger than life’ game play at the Sony stand which will feature a full range of exclusive Playstation 3 titles, including the eagerly anticipated and soon to be released title‘Haze’ which visitors will be able to play for the first time on mega Sony Bravia monitors. Sony will also host a multiplayer PlayStation 3‘online’ game tournament.

The Nintendo stand will provide the whole family with the chance to play their favourite Wii titles and test-drive some newly released titles. DS Lite fans will be able to test their minds on Nintendo’s range of‘brain training’ games and the more serious gamers will be able to get‘hands on’ with upcoming hard core titles for some good, solid game play.

Visitors will certainly be able to‘get right into the action’ at the Activision stand by trying their skills and endurance at warfare and skateboarding on‘Call of Duty 4®: Modern Warfare’ and‘Tony Hawk’s Proving Ground’. Aspiring guitarists will be able to‘show their moves’ with the chance to win great spot prizes in the inaugural Guitar HeroTM III: Legends of Rock’ eGames idol contest, where mullets and dance moves will be high scores all day long.

It’ll be a‘boots and all’ scene at the Atari stand where visitors will be able to take part in the eGames Pro Evolution Soccer 2008 Championship…last gamer standing! This one promises to be something special for both the ever-increasing numbers of‘football’ fans, and spectators alike with plenty of screens to view what is one of the best spectator games.

Visitors wanting to really test their minds can‘take the Tzuga challenge’ at the Tzuga stand. Released to the world at eGames,‘Tzuga’ is a unique game of strategy, played using triangles, that has an electronic and board game version. Test your mind!

The Animavericks stand will be a hub of activity and colour, with visitors able to‘get into the act’ in the Cosplay competition, Game competition and Haruhi Dance competition. These guys really put in some amazing effort into their costumes and are a fantastic sight.

Visitors to the Xbox Zone– presented by Spectreworld– can transport themselves to another world by taking part in the extensive‘Halo 3’ playoffs that will run across the three days of the expo or test any of the other great titles on show.

The Gamerz Bunker stand will be running a Nintendo Gamecube Mario Kart competition. Visitors can also sample a wide range of retro gaming consoles including mega drive, SNES, NSE and N64 gamecube or‘take a trip back in time’ when they check out Gamerz Bunker’s impressive‘history of gaming’ display.

Auran Games will be giving visitors the opportunity to play the recently released, ground breaking, globally anticipated‘Fury’.‘Fury’ is the largest ever independent Australian title and with its unique PVP play, is set to challenge the world.

Australia’s best online counterstrike team,‘Team Immunity’ is again hosting the eGames eSports Zone which will be supported by Intel Australia. Visitors to the eSports Zone will be able to see first hand just how the pros do it….and can then test their mettle by challenging members of Team Immunity head to head.

Created with a stadium style structure and atmosphere, the eGames eSports zone will run a wide range of competitions where 1v1, 2v2 and 5v5 matchups will be played by visitors against Team Immunity players over the three day expo, with all challenge matches‘called’ by professional‘Shoutcasters’.

Mums, Dads, Aunties, Uncles and children can also pair up for the eSports’‘Family Challenge’ round robin tournament where each team will be professionally coached by a Team Immunity member. Games featured in the eSport zone will include‘Counter-strike 1.6’,‘Counter-strike Source’,‘Fury’ and another huge latest release, Epic’s‘Unreal Tournament 3’… with more titles soon to be announced. In short, Team Immunity will bring professional eSports to the fore with lots of fun, excitement and prizes guaranteed.

Further opportunities to go‘hands on’ will be available in the‘Anything Interactive PC Zone’ where the latest titles will be loaded on a range of PCs so that visitors can jump on and compete for fun and prizes. The guys from AI will be offering visitors guidance on advanced game play and will film all the action under their SmashTVee banner. The‘Anything Interactive PC Zone’ will be the place to see some of the hottest new games on the market, including‘Crysis’,‘Tabula Rosa’,‘Quake 4 Enemy Territories’ and‘Fury’.

Visitors to the eGames expo can also watch live, on-stage demonstrations of a number of new, never-before-seen games; hear keynote presentations from the industry leaders; catch up on the latest games news&views proffered by the expo’s industry panels and participate in a wide range of other exclusive‘at show’ activities, all hosted by returning MCs Matt and Yug from AustralianGamer.com

The list of exhibitors for this year’s eGames expo reads like the‘who’s who’ of the games industry, with major companies including Sony, Nintendo, Microsoft, Auran Games, Electronic Arts, Ubisoft, Madman Entertainment, Yamaha, Scorptec, AFA, Gamerz Bunker, Atari and Activision attending.

The expo will also have a strong focus on careers in the new media and game development industry. Swinburne University, Monash University, Ballarat University, Deakin University , QANTM College, Box Hill Tafe and the Academy of Interactive Entertainment (AIE) are all at the expo to provide visitors with insight and information on how to pursue a career in the game industry. This is a great opportunity for students and parents to meet both educators and developers from one of the fastest growing industries in Australia.

A series of seminars will be held on the Friday for school groups interested in learning more about how to get into the industry with sessions for students also being held over the weekend.

Expo opening hours are Friday 16 November, 12pm to 6pm, Saturday 17 November, 10am to 6pm and Sunday 18 November, 10am to 5pm.

This year, the eGames expo will be staged concurrently with the Game Developers’ Association of Australia’s annual conference - GameConnect Asia Pacific (GCAP). More details can be found on their website, www.gameconnectap.com.au

For more information on the eGames&Entertainment Expo, please visit www.egamesexpo.com.au

http://digitalhub.com.au/blog

-ends-

Media information

Martin Wilkes

M: +61 (0) 421 568 434

martin.wilkes@optusnet.com.au

D>B>T>H>

Skype: martin.wilkes

Register for a media pass to attend the eGames exop

If you are a member of the media and want to come along to the eGames expo to cover the event, please make sure you register for a media pass prior to the show.

It’s easy to do:

1. You can either visit the media info section of the eGames website ( www.egamesexpo.com.au), download and complete the media accreditation form and then fax it to 03 9558 3122

OR

2. You can send an email with your name, title, publication, contact phone number and email address to kerryn.nelson@bigmouth.net.au

Your media pass will enable you to gain entry to the expo at any time during opening hours.

eGames expo - opening times

Friday 16 November 12pm– 6pm General Public, plus Trade and Media focus

Saturday 17 November 10am– 6pm General Public

Sunday 18 November 10am– 5pm General Public

About the eGames expo

The eGames expo is a dynamic event which will focus on electronic games and digital entertainment. The expo is the only even of its type for keen players in the games and entertainment industries and will provide a forum for manufacturers, developers, major retailers and industry specific organisations to present and market products, services and information regarding electronic games and interactive entertainment products. eGames is also the definitive resource for trade and consumers who have an interest in electronic games and digital entertainment and will appeal to a wide age group.

The eGames central stage area will be a focal point for the event and will feature activities and keynote addresses, along with related information sessions and entertainment.

Guest keynote speakers and presenters will introduce the latest gaming industry and product innovations. Companies will have the opportunity to use the event as a platform to introduce new products to the consumer market. The expo will also feature designated lounge areas for general game play and specific eSport competition games zones to create a strong interactivity with the attendees.

Multimedia and game related educational facilities and organisations will provide presentations and information on the prospects of pursuing a career in the industry. Game developers will also have the opportunity to showcase their work and future titles. For more information on eGames and the countless other activities and competitions that will be taking place prior to and during the event, contact the organisers at info@auexhibitions.com.au

About the organisers

The eGames&Entertainment Expo is organised by Australasian Exhibitions and Events Pty Ltd (AEE) with content management and marketing by CyberActive Media ( media@cyberactive.com.au).


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.