GameGenetics and Nexway announce exclusive partnership in Europe

Berlin 8 th February 2013 – Today, GameGenetics, the Berlin-based aggregator and distributor of free online games and Nexway, the leading digital content distributor in Europe are announcing a close, strategic partnership in Europe which will put together a one-of-a-kind value proposition in the online games industry.

GameGenetics brings to the partnership an impressive selection of popular free-to-play games, as well as digital game distribution expertise and white label technology for portal partners. Nexway offers a wide range of digital distribution methods for games, a unique experience in online payment systems and its extensive network of distribution and media partners, such as Orange and Telefonica. Together, GameGenetics and Nexway will be in a position to offer comprehensive online gaming options on an international level to existing and new partners.

“The combination of experience and expertise of GameGenetics and Nexway makes it possible to provide unique and comprehensive gaming resources to large media partners from a single source. This partnership will undoubtedly improve our market standing even further" says Alexander Piutti, CEO & Founder of GameGenetics.

Christian Sedille, Nexway’s SVP for Channel Sales Europe, adds: "Together with GameGenetics we are creating a new and unprecedented ‘gaming services’ industry. Working together, we will be able to offer customers with better services and a complete portfolio of games including core-, casual- and free to play games."

GameGenetics and Nexway will start to put their partnership into action in January 2013.

About GameGenetics:

GameGenetics GmbH, founded in 2009 in Berlin as Europe’s most vibrant start-up hub, is the leading aggregator and distributor of free-to-play online games. The company enables game developers and publishers with media plans and distribution power, to market games more effectively and to speed up their global growth. GameGenetics works together with leading publishers such as Kabam, Electronic Arts, Bigpoint, and Ubisoft. GameGenetics boasts a portfolio of 330 high quality browser and client games available in over 30 languages and developed by 150 developers. Through partner integrations and game advertisements, GameGenetics generates about 20 billion worldwide ad impressions per month, leading to millions of game registrations.

The GameGenetics team, headed by company CEO and founder Alexander Piutti, includes 35 specialists from 8 nations. The company has already won some key awards, such as the eco award as "the Most Innovative Content Startup of 2010". For more information please visit www.gamegenetics.com (corporate website), www.popmog.com (consumer portal) or http://partner.popmog.com (affiliate program).

About NEXWAY:

NEXWAY is a global company based in Paris (France), with two main activities: digital content aggregation and e-commerce solution provider for the digital industry. Its primary client base includes software and video game editors as well as their distributors and resellers.

As a digital content provider and distributor, NEXWAY offers a catalogue of 12,000 references (software and video games) through its dedicated e-commerce platform (DistiPaas). Clients include major e-commerce and internet players such as Amazon, Orange, Intel, Fnac.com, T-Online, Telefonica, Dell… As a market leader, NEXWAY is also Microsoft’s digital distribution preferred partner for the European market.

As a supplier of e-commerce solutions and services, NEXWAY serves the end consumers of software and video game editors. NEXWAY is also a pioneer in the most innovative sales models such as subscription, item-selling, In-Product Store etc… The technological modules and the value-added services provided by NEXWAY are designed to optimize the consumer life-cycle value (acquisition, retention and value optimisation).

NEXWAY operates in the main digital markets throughout the globe with 150 people and local offices in Europe, Japan, North America and Brazil.


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