Gameloft and Universal Pictures Ink Licensing Agreement and Rev Up for Official Mobile Game of Death Race

New York City, NY– The drivers are chosen, the weapons are loaded and the Death Race is on! Gameloft®, a leading developer and publisher of mobile and console games, today announced a licensing agreement with Universal Pictures Digital Platforms Group to develop and publish the official mobile game of the upcoming action-thriller Death Race, which opens in theaters on August 22, 2008.

“Having the exclusive mobile game available just weeks before the launch of one of summer’s most anticipated films is a great opportunity for us,” stated Gonzague de Vallois, Senior Vice President of Publishing, Gameloft.“The Death Race mobile game offers fans a great way to experience their favorite film, both before and after its debut, by adding an intense interactive component to the movie.”

"We have an exceptional, collaborative relationship with Gameloft and we continue to be impressed by the high-quality, graphically-rich mobile games they produce from our films," said Jeremy Laws, Senior Vice President, Mobile&Broadband for Universal Pictures Digital Platforms Group. "The Death Race storyline is inherently game ready, and we believe that a lot of the film's fans will be gamers who will love Gameloft's mobile game."

Pushing the limits of the mobile racing game, Gameloft’s Death Race captures the full throttle action of the film’s dystopian world in which the most extreme racing competition has emerged and its contestants are murderous prisoners. . Race in one of the film’s seven”Steel Beasts,” each one with a different play style and armed to the teeth. Armor up and throttle down for the game’s five-episode”Story Mode,“ which runs a gauntlet of challenges ranging from”Race,””Rampage,””Eliminator,””Shooter” and”Boss Battles”—featuring a mix of shooting and racing. Complete the”Story Mode” and unlock the”Single Race Mode,” which allows fans to blast through all of the Death Race tracks and challenges.

As the game progresses, new cars and lethal weapons are unlocked, and the skill level of the opponents adjust—getting stronger and more lethal as the game’s speed and tempo ramp up both the competition and the firepower!

Gameloft's Death Race mobile game will launch on all major carrier decks in August 2008.


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