FOR IMMEDIATE RELEASE
CAMBRIDGE, MA– November 20, 2008– GamerDNA.com, an online community and social platform for video game players, today announced that they have teamed up with Child’s Play, a non-profit charity, to launch a new online contest. The friendly competition will help gather donations for children’s hospitals across the globe this holiday season and will run throughout the month of December. GamerDNA will challenge the members of various online game communities to share a unique virtual badge in as many places as possible online, while representing their game community and helping to spread the word about Child’s Play.
GamerDNA is rounding up leading game community websites to help support the contest. Members of the participating communities will complete the gamerDNA Decades of Influence Quiz, an entertaining and nostalgic multiple-choice quiz that helps gamers learn what aspects of the past four decades of gaming have had the most influence on their individual gaming identity.
After completing the quiz, participants will receive a unique virtual badge featuring their quiz results and the name of the community they represent. Using the embeddable codes provided, participants will race to share their badge in as many online locations as possible. The community that shares the most badges will select which Children’s Hospital is to receive a donation of 6 bundles of Nintendo DS systems and games from gamerDNA.
“Child’s Play has done so much for kids in need, helping to make their lives a little easier and more fun,” said Gene Mauro, VP of Marketing and Business Development at gamerDNA.“We commend all that the organization has accomplished and are happy to contribute to their charity this holiday season with this new contest.”
“Last year was a successful one for Child’s Play, with over 1.3 million dollars in donations from gamers around the globe,” said Kristin Lindsay, Project Coordinator for Child’s Play.“We are excited to have gamerDNA help us raise donations and provide a fun contest and quiz for gamers to participate in along the way.”
The gamerDNA Child’s Play Contest begins on December 2nd and will run throughout the month of December. GamerDNA encourages participants to make a donation of any size to Child’s Play, however, a monetary donation is not required to participate. To get your community involved visit: www.gamerdna.com/childsplay
About gamerDNA, Inc.
gamerDNA is an online game community where players can share information about their experiences and discover the games being played and enjoyed by other people with similar interests. Cambridge, MA based GamerDNA, Inc. is funded by Flybridge Capital Partners and led by a team of online media and computer games veterans. For more information or to sign-up for a free account, visit: www.gamerdna.com.
About Child’s Play
Child's Play is a non-profit organization begun in 2003 by Mike "Gabe" Krahulik and Jerry "Tycho" Holkins, the creators of the Penny Arcade comic strip, as a way to help sick children and show the world the softer side of people who play videogames. Through the generosity of gamers and the videogame industry, Child's Play has raised over three million dollars in toys, games and cash for sick children through an ongoing online toy drive and annual charity auction. Now in its fifth year, Child's Play is developing a worldwide network of beneficiary Children's Hospitals in order to brighten hospital stays for children internationally. For more information go to: www.childsplaycharity.org.
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360 Public Relations for GamerDNA