Games Convention Asia 2007

Historic Memorandum of Intent to be signed by 12 countries and regions to build closer ties and networking relations between game associations, at the Games Convention Asia (GCA) 2007 event. Venture Capitalists and Business Angels also set to jazz up GCA 2007.

Singapore, August 3, 2007— The Games Convention Asia (GCA) 2007 event will witness the signing of the first-ever Memorandum of Intent (MOI) between the national game associations of 12 countries and regions in Asia Pacific. The GCA 2007 event is a massive trade show that covers interactive entertainment, Infotainment, edutainment, hardware and technology.

There will be an expected 200 companies from around the globe converging to display the latest and greatest entertainment technologies.

The 12 countries and regions that are signing the MOI are:

1. Singapore

2. Malaysia

3. Thailand

4. Philippines

5. Vietnam

6. Australia

7. New Zealand

8. Japan

9. China

10. Korea

11. Taiwan

12. Indonesia

The presidents of the national game associations from these countries and regions will be in Singapore to attend the signing ceremony for the Memorandum of Intent. All the 12 countries and regions have thriving games industriesat varying states of development. The MOI will seek to promote greater understanding between the various national game associations, and the games industry in each country. It will also pave the way towards closer networking and collaboration between the game associations and the member companies they represent. On the cards are proposed trade missions and partnerships.

Financial Heavies

In a sure sign that the games industry is getting a boost of confidence from investors, venture capitalists and business angels will be prowling GCA 2007. The GCA Games Convention Asia 2007 has received strong support from Venture Capitalists&Private Equity Associations based in Singapore, as well as the Business Angels Network in South East Asia!

The associations has formally confirmed their support for GCA 2007, and will be inviting their members who are keen in game investment to meet the attending games developers, who hail from all over Asia Pacific.

Regional strength

Game developers and their companies will be out in force at GCA 2007. The regional neighbours of Singapore including Australia, Germany, Taiwan, Philippines and Thailand have all confirmed their participation in the GCA 2007 Business Centre. Each country is setting up a pavilion that will feature between 8 to 10 companies each. These companies will showcase their latest and hottest games, and related products and services, at the pavilions. On the cards are Malaysia, Korea and China, which are now finalising their plans to participate in GCA 2007.

About Games Convention

The Leipzig Games Convention was first held in 2002 . It is expected that the Games Convention will continue to grow in stature and become even more important in 2007 and beyond.

About CEMS Conference&Exhibition Management Services Pte Ltd

Established in 1980, CEMS is a regional organiser with a global perspective. A key player in the Meeting, Incentive, Convention and Exhibition (MICE) industry in Singapore, CEMS has vast knowledge and experience in organising and managing exhibitions, conferences and other special events for government agencies, associations and private enterprises, with business activities spanning across many countries in ASEAN including Singapore, Thailand, Malaysia, Myanmar and the

Philippines, China in North Asia, and India, Sri Lanka, Bangladesh and Pakistan in the South Asia.

In October 1997, CEMS achieved the distinction of being the first professional conference and exhibition organiser in Singapore to obtain the ISO 9002 certification. For the past decade, CEMS has formed strategic partnerships with both local and international players to achieve mutually desirable goals in the MICE industry.

About Leipziger Messe International GmbH

As organiser of the largest interactive gaming exhibition in Europe, Leipziger Messe International GmbH, the international marketing and promotion arm of Leipziger Messe, is now ready to expand its business to Asia Pacific. Founded in 1990 as the overseas trade fair marketing and exhibition company, LMI has extensive contacts to open new markets anywhere in the world.

As the co-organiser of GCA Games Convention Asia 2007 , LMI will be responsible for marketing the event on an international basis. By sharing its experience in organising Games Convention in Europe, LMI will transfer its expertise to Asia Pacific. Together, LMI and CEMS will head the conceptualisation of Games Convention Asia 2007, customising it to suit Asian culture and environment.

For media enquiries and media accreditation, please contact:

Integrated Marketing Solutions Group Pte Ltd

Marketing Communications Consultants for Games Convention Asia 2007

Nalini Naidu

Group Managing Director

Tel: +65 96333198

Email: nalini.naidu@imsg.sg

Tan Shou Chen

Account Director

Tel: +65 97417548

Email: shouchen.tan@imsg.sg

Conference&Exhibitions Management Services

Amanda Foo

Assistant Marketing Communications Manager

Tel : +65 6278 8666

Fax: +65 6278 4077

Email : amanda@cems.com.sg


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