Games Convention Asia appoints GameAxis as publisher for Show Daily

For Immediate Release

SINGAPORE, August 28th, 2008– Leipziger Messe International (LMI) Asia, the organizer of Games Convention Asia (GCA), announced today that GameAxis will be the official media partner for the convention's show daily– "GCA Daily - The Official Conference Magazine". As the official media partner of GCA 2008, GameAxis will publish "GCA Daily", a free distribution magazine that will be printed on all 3 days of the show from September 18 to 20, 2008. The show daily will be distributed to all business visitors at GCA and the GCA Conference (GCAC) and will provide interviews on speakers, news updates as well as coverage on the exhibition and show.

GameAxis Unwired and GameAxis online ( www.gameaxis.com) have an outstanding regional readership in Malaysia and Singapore and is a prime source of information for all interactive entertainment enthusiasts, as it presents the latest news in the gaming industry every month. GameAxis is published by SPH Magazines Pte. Ltd., which also publishes the consumer technology magazine, HWM. HWM is a supporting media partner for GCA 2008.

Zachary Chan, Deputy Editor of GameAxis, said: "As an Asian-based media, we are thrilled to provide conference visitors information and news about the first and only platform for the entire electronic game market in Singapore. With speakers like Joonmo Kwon and Cervat Yerli attending this year's GCA conference, the conference is becoming the region's platform for business networking in the fast expanding games industry and we have a team of seasoned staff of reporters and editors from GameAxis to keep readers up to date on what's happening daily at the show."

"This year's show is packed with top-class panels and events. Covering GCAC and GCA with a daily magazine allows attendees to be informed and updated. GCA is an event created specifically for the Asia-Pacific region and it is important for us to find a media partner who understands the regional market and industry," said Jorg Zeissig, Managing Director of LMI Asia.

Taking place at the Suntec International Convention&Exhibition Centre Singapore from 18th to 20th September 2008, GCA 2008 is the only convention for the Asia-Pacific region covering interactive entertainment, infotainment, edutainment, hardware and technology for both the industry and consumers. Under the theme "Inspire Yourself," the second GCA is expected to attract around 100,000 visitors from the Asia-Pacific region, Europe and North America.

Media Contacts:

Asia-Pacific

Red Dawn Communications

Florence Ang / Ian Purnomo

+65 6222 4704

press@reddawncommunications.com

Europe

Leipziger Messe

Nancy Pfaff, Press Officer

+49 (0) 341 678 8186

n.pfaff@leipziger-messe.de

North America

Sean Kauppinen

+1 415 955 8500

sean@triplepointpr.com

Contact for GCA

Jorg Zeissig, Managing Director LMI Asia

+49 (0) 341 678 7900

j.zeissig@LM-international.com

Contact for GCAC

Sponsors, speakers and participants:

Frank Sliwka, Conference Director

+49 (0) 341 678 8288

f.sliwka@leipziger-messe.de

Contact for SPH Magazines

Adrian Cheong, Corporate Communications

+65 6319 2261

cheongcy@sph.com.sg

About Games Convention Asia

Games Convention Asia (GCA) is the "Digital Media Gateway of Asia." Described as the only event in the Asia-Pacific region enabling the interactive entertainment and digital media industries to network and interact with publishers, developers, distributors and corporate clients while showcasing their latest products and services to the public, GCA serves as the platform for Asian publishers, developers and distributors to present their work on an international level. The Games Convention Asia Conference (GCAC) acts as an entryway for companies seeking to enter the Asian interactive entertainment market. GC Asia and GC Asia Conference on the Internet: www.gc-asia.sg

About GameAxis ( www.gameaxis.com)

GameAxis started as an online games review portal in February 2002 and has since become a premier gaming site with witty blogs and a vibrant community forum in this region. The brand went on to launch in printed form as GameAxis Unwired in Singapore, spawning a dual-cover format where its flipside section– called L33T (short for 'ELITE')– is aimed at young urban trendsetters whose lifestyles encompass not only games but also gear and paraphernalia related to their hobbies, films and gaming culture. Within half a year of launching the Singapore edition, GameAxis Unwired Malaysia was launched. The team behind GameAxis Unwired and GameAxis.com take pride in establishing a strong, unbiased gaming community in this region. Both GameAxis Unwired/L33T and GameAxis.com are published by SPH Magazines Pte. Ltd.

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content&award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines' established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.

In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd.www.hardwarezone.com ® is consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.


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