GAMESTICK GLOBAL RETAIL RELEASE DATE CONFIRMED FOR OCTOBER 29th 2013

STRICTLY EMBARGOED UNTIL THURSDAY 12th SEPTEMBER 2pm BST

Thursday 12th September 2013, London; Jasper Smith, CEO of PlayJam, the company behind the highly anticipated micro games console - GameStick, today confirmed a Global on-sale release date for the device of Tuesday 29th October 2013.

Retailers GameStop, GAME, and Amazon will partner for the launch with additional outlets in Canada, Europe and the Middle East receiving stock prior to the end of year Holiday season.

The console, which broke onto the games scene in January of this year following a hugely successful Kickstarter campaign, has moved from paper to production in just 9 months. Originally slated for release earlier in June, the company has pushed back launch twice to meet it’s own stringent QA targets and to ensure it’s Kickstarter backers were the first to take delivery of the product before it hits the shelves.”

"While to myself and the team at PlayJam the journey seems longer, we have in fact come a significant way in a very short period of time with GameStick," says Smith, PlayJam CEO, "The challenge of bringing affordable gaming to the big screen has always sat at the heart of everything we do and GameStick represents a huge step forward in reaching that goal. We’re extremely proud of what we have achieved and look forward to families getting their hands on devices in the run up to Christmas."

PlayJam has remained firm in its commitment to honour its promise to their Kickstarter backers to fulfil their units ahead of the retail launch. Those units will ship out at the end of the month with retail following thereafter.

#END#

About PlayJam

PlayJam was established with a core mission to bring affordable gaming to TV. The company operates a built-for-TV games platform that currently powers casual games on over 80 million Smart TV devices worldwide through partnerships with leading manufacturers including, Samsung, LG, Sony and Panasonic.

To date the platform has delivered over 1 billion games via Pay and Smart TV networks in over 120 countries.

In January this year, PlayJam extended support for its platform to Android-enabled devices and announced the launch of its own hardware platform GameStick. At $79.99 in the US and £79.99 in the UK, GameStick - billed as the world's most portable TV games console - offers families an affordable entry point to a world of games that can be played out on the home's big screen.

PlayJam is backed by GameStop, Adobe, Endeavour Ventures, London Venture Partners and a number of game industry luminaries.

PRESS CONTACT:

Laura West

Super M PR

laura@superm.co.uk

+44 (0) 7968 544871

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.