ATLANTA– August 1, 2007– GameTap, the first-of-its-kind broadband entertainment network from Turner Broadcasting System, Inc. (TBS, Inc.), announced today an expanded partnership with Codemasters that now includes multi-year exclusive North American rights for their new titles to be featured in GameTap’s subscription service, as well as for purchase online, both day and date with retail release.
“Codemasters is a forward thinking company with great current and upcoming titles that are exactly the kind of games our subscribers want to play,” said Stuart Snyder, Turner’s executive vice president and chief operating officer of Animation, Young Adults&Kids Media.“Making games available to play day and date with the retail release to our subscribers is a top priority for our business.”
As part of this expansive deal, GameTap will feature Codemasters’ recently released 2007 games including the critically acclaimed DiRT™ and Overlord™ as well as a selection of upcoming titles including Clive Barker’s Jericho™ and Turning Point™: Fall of Liberty, in both the subscription service and on the ad-supported website on an exclusive basis. Codemasters’ games will also be sold in GameTap’s new online digital retail storefront.
“As Codemasters further expands in North America, GameTap was an obvious choice in delivering our award-winning content to a new audience,” said Geoff Mulligan, president of publishing, Codemasters Inc.“We have secured retail success and this new partnership with GameTap is the next step to expanding our business through subscription play and ad revenue.”
Launched on May 31st, GameTap.com, is an ad-supported website that features free games and original programming content from GameTap TV, and an online store that offers the best PC and catalog titles for purchase and digital download. With this new deal, virtually the entire Codemasters catalog will now be available to GameTap Gold Level members for unlimited subscription play well into the next decade.
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae Dirt, Race Driver, Overlord, and Operation Flashpoint. Codemasters is headquartered in Warwickshire UK with its North American operations based in Burbank, Calif. The company also maintains operations in Germany, France, Spain, and Benelux.
GameTap (GameTap.com), a division of Turner Broadcasting System, Inc., is the leader in digital game distribution and broadband entertainment. Launched in 2005, GameTap delivers more than 900 authentic versions of the greatest console, computer and arcade games, including original and exclusive episodic titles such as Myst Online: Uru Live, Sam&Max: Season 1, Galactic Command - Echo Squad, and American McGee’s Grimm. Visitors to GameTap.com can play free games on its ad-supported website, purchase top PC and catalog titles from its digital retail storefront, and tune into GameTap TV’s original programming that includes Retrospective documentaries and new ReVisioned animated series. GameTap paid members receive unlimited access to its massive library titles, community and multiplayer features, original games, and content.
Turner Broadcasting System, Inc. (TBS, Inc.), a Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.
Wendy Rutherford, TBS Inc. PR
MacLean Marshall, PR Manager, Codemasters, Inc.
Lilit Baron, Bender/Helper Impact for Codemasters Inc.
Chase,Access Communications for GameTap