GAMETRAILERS.COM AWARDS ACTIVISION'S PROTOTYPEâ„¢ DIAMOND AWARD AFTER GAME EXCEEDS TEN MILLION VIDEO VIEWS

SANTA MONICA, Calif. - July 14, 2009 - GameTrailers.com (GT), the premier provider of video for gamers and a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group, announced today that Radical Entertainment's popular open-world action game, PROTOTYPE™, released by Activision Publishing, Inc. (Nasdaq: ATVI), earned the GT Diamond Award for exceeding an astounding ten million video views. In PROTOTYPE players fight as the biologically altered and solitary Alex Mercer cutting down anything in their path, be it military, civilian, or monster to make it through an infected New York City. Additionally, players have the capability to consume and become anyone, gaining their appearance, memories and abilities, as they slowly take down key targets throughout the city and unravel the plot behind Alex's existence.

PROTOTYPE relies heavily on the player's relationship with its protagonist, Alex Mercer. With an expansive system to upgrade play mechanics throughout the game, players are easily able to find a gameplay style that adapts to their personal preferences. A fully explorable Manhattan gives the game a strong sense of freedom, which was rarely seen in similar open-world games until now with the release of PROTOTYPE.

"Being an open-world gamewith so much action going on all around you at all times, PROTOTYPE is a game best experienced in motion," said Kelly Zmak, President, Radical Entertainment. "GameTrailers and their community was a natural fit for showcasing our videos of Alex Mercer using his over-the-top powers, and we're honored that so many fans continue to closely follow PROTOTYPE. This award really means a lot to the development team here at our studio."

"PROTOTYPE has been extremely popular on the site for quite a while, "said Shane Satterfield, editor-in-chief of GameTrailers.com. "The game resonates with our audience with its crazy action and relentless content, so it's no surprise that it's received a much-deserved GT Diamond Award."

The figures for the GameTrailers Diamond Award were compiled by Stream Stats, a proprietary tool that gives gaming industry professionals insight into which games the GT audience is interacting with the most in order to anticipate upcoming sales and analyze post-release performance. To learn more, visit http://stats.gametrailers.com.

About PROTOTYPE

You are the PROTOTYPE: Alex Mercer - a genetically mutated man without memory, armed with amazing shape-shifting abilities, hunting to discover what created you and determined to make those responsible pay. As Alex, gamers tear through a densely populated contemporary New York City moving with free-roaming Parkour-style fluidity, consuming anybody that gets in his way...assuming their physical form, memories and abilities. Fueled by a three-way war between Alex, the Blackwatch Military Special Forces and a viral outbreak known as the Infected, players venture into a deep, dark conspiracy 40 years in the making!

PROTOTYPE is available for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system for a suggested retail price of $59.99, and for Games for Windows® for $49.99, and is rated "M" (Mature - Blood and Gore, Intense Violence and Strong Language - content that may be suitable for persons ages 17 and older) by the ESRB.

For access to the latest and greatest PROTOTYPE game information and assets, gamers can visit the official game Web site located at www.prototypegame.com.

About Activision

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

About GameTrailers

GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high-resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including GameTrailers.com, IFILM, Neopets, Xfire, Y2M, and online, broadband, wireless and interactive television services. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

# # #

GT Media Contacts:

Robert Santini

Bender/Helper Impact

(310) 694-3116

robert_santini@bhimpact.com

Adrienne Borgstrom

Bender/Helper Impact

(310)694-3247

adrienne_borgstrom@bhimpact.com

Activision PR Contacts:

MacLean Marshall

PR Manager

Activision Publishing, Inc.

(424) 744-5674

maclean.marshall@activision.com

Claire Gregory

Jr. Publicist

Activision Publishing, Inc.

(424) 744-5675

claire.gregory@activision.com

©2009 Activision Publishing, Inc. Activision is a registered trademark and PROTOTYPE is a trademark of Activision Publishing, Inc. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation", "PLAYSTATION", and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks and trade names are the properties of their respective owners.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.