San Francisco, California— September 9, 2010— Tired of trying to find time in your busy schedule to help a worthy cause during the holiday season? Fear not, brave soul, forÜmloud! 2010, a Rock Band TM night for Child’s Play, is right around the corner! Child’s Play is a“gamers’ charity” started by Penny Arcade’s Jerry Holkins and Mike Krahulik that provides toys and games to children’s hospitals around the country, including Oakland Children’s Hospital.

“This year, we’re upping our game to ensureÜmloud! is bigger, better, and more importantly, louder than ever before,” saysÜmloud! co-founder Chris Kohler.“There’s never been a better reason to get together with your friends and play Rock Band.”

Gaming industry veterans Chris Kohler (, Joe Markert (Gamehelper), and John“Seg” Seggerson (Telltale Games) will lead the night of shenanigans at San Francisco’s DNA Lounge. The event will feature a massive stage decked out with the latest Rock Band TM 3 gear and a huge set list of songs to choose from to make your facemelting stage debut, all provided by Harmonix Music Systems. Additionally, there will be a loot-tastic silent auction and raffle choc full of sweet gaming, tech, music and pop-culture booty! Stay tuned to for more news on prizes, performing Rock Band bands, drink specials and more!

For all thingsÜmloud! check out the new teaser site , and don’t forget to sign up to be a sponsor today. Become a fan ofÜmloud! on Facebook and followÜmloud! on Twitter.

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About Child’s Play Charity:

Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community based charity grown and nurtured from the game culture and industry. Over $6.7 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception.

This year, Child’s Play Charity has continued expanding across the country and the globe. With almost 70 partner hospitals and more arriving every month, you can be sure to find one from the map above that needs your help! You can choose to purchase requested items from their online retailer wish lists, or make a cash donation that helps out Child’s Play hospitals everywhere. When gamers give back, it makes a difference!


Ümloud! is the annual“Rock Band Night for Child’s Play” fundraiser held in San Francisco, California, organized by local video game veterans with proceeds going to Child’s Play Charity. Visit to sign your Rock Band bandmates up for time on the DNA Lounge main stage!

Ümloud! Media Contact:

Tracie Snitker

Reverb Communications

(209) 586-1495 ex. 104

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