GODDESSES, GIVEAWAYS AND GAMES AT SWGE

FOR IMMEDIATE RELEASE

Dallas - February 9, 2008 - The Southwest's largest video game expo, the Southwest Video Game Expo (SWGE), today announced several new additions to the show including the Goddesses of Gaming, the SWGE prize packages, a retro-arcade area and a trailer full of gaming. This premier expo will be held at the Dallas Convention Center from November 20-22, 2009. Consumers and industry professionals are invited to experience over 200,000 square feet of the latest trends in gaming and explore the culture that revolves around interactive entertainment.

The Expo's own Goddesses of Gaming have been chosen and four are being announced today along with the Official Southwest Gaming Expo ambassador, Miss Erika Hollings. Erika is a hardcore gamer and is very proud of her level 78 Paladin in WOW. She also says she will take anyone down in Tekken. Erika will be joined at the show by Alli Marie from Dallas, Texas, Candace Marie (no relation) from Orlando, Florida and Sara Speers from Irving, Texas. These Goddesses are already on the SWGE website ( www.swge.com) and more pictures and videos will be coming soon, along with the rest of their team. The official Goddesses of Gaming will be at the show hosting contests, playing games with the expo attendees, giving away prizes and available for photos.

Two phenomenal prize packages are being given away to those with the gaming skills to win them. The Ultimate Gaming Den and The Ultimate Mobile Gamer packages will allow every attendee to take part and show off their best moves. For the Ultimate Gaming Den giveaway, participants will get behind the wheel in a racing simulation and compete for the fastest lap time. A leader board will be kept up so players can see how close they are to walking away with over $10K in gaming technology. To win the Ultimate Mobile Gamer package, players will show off their best console FPS tactics as they compete to get the most kills in atimed run. The prize packages will consist of:

Ultimate Gaming Den

Microsoft Xbox 360

Alienware Area 51 Desktop

24" Widescreen Samsung Monitor

D-Box Simulation System

Ambx System

NVidia 3d glasses

Turtle Beach 5.1 Headset

Gift Certificates

Ultimate Mobile Gamer

Honda Ruckus Scooter

Alienware Area 51 Laptop

Year supply of energy drink

Razer peripherals (keyboard, mouse, accessories)

T-Shirts from Jinx.com

Turtle Beach 5.1 Headset

Gift Certificates

To keep gamers doing what they love to do, SGWE will also feature a play for free area which will have a 40 machine retro-arcade area, where over 40 machines will be set up to play for free. Favorite classics will include Tron, Zaxxon, Centipede and Space Invaders among others. Other machines on the show floor will have the latest titles available for attendees to play, including consoles playable for free in a 32 foot mobilevideo game lounge thanks to Gamin' Ride.

SWGE is the first event to take place in the Southwest of this size and magnitude. In addition to everything that has been listed above there will be exhibitors and displays open to all attendees. SWGE has something for every gamer to see, and will be the event of the year for both the casual and hardcore gamers. For more information please see our website www.swge.com.

About Li-Fi Inc.

Li-Fi is a Texas based show management company dedicated to producing premier expos in the Southwest. By bringing in the top manufacturers in Video Games, Digital Imaging, Robotics, Personal Computing, Home Theatre, Audio, Mobile Computing, Digital Music, Green Living, Auto and Wireless products Li-Fi and Southwest Video Game Expo represent the best and most innovative products of the year brought straight to consumers.

For more information on Li-Fi and the Southwest Video Game Expo please contact us at the numbers above or go to our websites at www.lifiexpo.com and www.swge.com.

The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Li-Fi's actual future results to differ materially from those expressed in any such forward-looking statements. Li-Fi, the Southwest Video Game Expo and Li-Fi logo and SWGE logo are registered trademarks of Li-Fi Inc. All other company names mentioned herein may be trademarks of their respective owners. Copyrightã 2009 Li-Fi Inc., All Rights Reserved.

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Press Contact: David Tractenberg

310-453-2050 x.111

david@tractionpr.com


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