Growth in website audience confirms video gaming’s mass appeal

London, 5th March 2009: CBS Interactive today announced that GameSpot UK ( www.gamespot.co.uk) has grown its audience over 28% in 2008, confirming the website as UK video gamers’ favourite source for information, community and entertainment.

The independent audit was carried out by ABC Electronic in December 2008 and shows a significant increase in monthly unique users from just over 3.5 million in 2007 to more than 4.5 million in 2008.

“Video gaming is now one of the UK’s favourite pastimes with an all time high of 82 million games purchased in 2008*, and this is reflected in GameSpot UK’s growth, said Geoff Inns, UK Product Director of Games, Entertainment and Video at CBS Interactive.“We are delighted to re-confirm our number one spot among UK video gaming sites.”

GameSpot UK is 100% dedicated to video gaming and covers every aspect of the gaming world. The website was redesigned in 2008 to reflect the increasing appeal of video games and offer new advertising solutions for marketers who want to reach GameSpot UK’s large community of dedicated video gamers.

“The GameSpot UK audience comprises 100% UK users. At a time when advertisers have to make sure that every pound counts, our audience growth figures mean they can be assured that GameSpot UK– with its in-depth and knowledgeable coverage - will help them connect with the UK’s highly passionate gaming community,” continued Inns.

*ELSPA

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About GameSpot UK

GameSpot UK ( www.GameSpot.co.uk) entertains and connects the UK’s largest community of dedicated gamers with thousands of video game reviews from expert editors, previews of the hottest upcoming games, downloads, videos, game guides and breaking news.

GameSpot UK is the market leader in its field with 4.5 million unique users in the UK. The website is 100% dedicated to gaming and covers every aspect of the gaming world, making it the interactive community of choice for people who are passionate about gaming.

About CBS Interactive UK

CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment.

Our portfolio of leading brands - which in the UK include CNET UK, GameSpot UK, TV.com, BNET UK, silicon.com and ZDNet UK - span popular categories like technology, entertainment, and business. With more than 9.3m people visiting its UK properties each month, CBS Interactive is a UK top 15 web property.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.