GUINNESS WORLD RECORDS 2012 GAMER’S EDITION BOOK LAUNCH PRESENTS… THE WORLD’S LARGEST VIDEOGAME CONTROLLER

London’s Liverpool Street Station on 18 th January

***GREAT PHOTOCALL AND BROADCAST OPPORTUNITY***

To celebrate the book launch of Guinness World Records 2012 Gamer’s Edition the World’s Largest Videogame Controller will be unveiled at London’s Liverpool Street Station on Wednesday 18 th January.

Commuters and members of the press will be given the opportunity to play on the fully functional joypad, 30 times the size of a standard NES controller, measuring 12ft x 5ft 3in x 1ft 8in.  The device requires gamers to navigate its enormous buttons. If you wanted to use this like a standard handheld pad, you would need to be 51 m (167 ft) tall – the same height as London landmark Nelson’s Column!

Creator of the device, British Engineering student Ben Allen, will be available to interview.  So too will be Guinness World Records Gaming Editor; Gaz Deaves.  Also present on the day will be some exciting videogame record holders.

This event is being held to launch Guinness World Records 2012 Gamer’s Edition; the latest title in their best-selling series of books that recognise the greatest, and strangest, achievements in the world of videogames.  The book is out on January 19 th 2012.

WHERE?

Liverpool Street Station Main Concourse (offering iconic London background).  Liverpool Street, L1 1JD, UK

WHEN?

The device will be displayed on Wednesday 18 th of January from 08:00am until 17:00pm.

The main photo-call will be at 08:30am.

OTHER FANTASTIC FEATURE OPPORTUNITIES AVAILABLE:

·         Interviews with videogame record holder

·         The best records from the new book, especially tailored to your audience

·         Hi Res Photography

·         Great Video footage

·         Book reviews

·         Book Giveaway (limited availability)

FOR MORE INFORMATION

To get more information or to RSVP for the event please contact Damian Field at

press@guinnessworldrecords.com 0207 891 4518

About Guinness World Records 2012 Gamer’s Edition

This event is being held to launch Guinness World Records 2012 Gamer’s Edition; the latest title in their best-selling series of books that recognise the greatest, and strangest, achievements in the world of videogames.  The book is out in the UK on January 19th 2012.  It is out in the US and Australia now.

-ENDS-  


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